Where to next?
Where to next?
Now that you have completed your SWOT analysis and strategy, where to next?
- You can return to this map to change SWOT elements or change their priorities
- You can review the strategies to gain agreement and turn them into plans & actions
- Do you have enough strengths? What is missing? Ensure that these gaps are listed as weaknesses
- You can examine the most important weaknesses and threats in detail, and use the map to further break them down into root causes
BELLE
Enter your organization name
Type in the organization or area that is the subject of this analysis. You might find it helpful to add the date for reference so that you can review changes at a later date.
Growth Strategies (SO)
Make Monday.com the workflow system that all data feeds to for easy communication and flow of client service - this allows more stock to be identified and sold
Support community in other areas, similar to MacMasters - find a community custodian for each area
Educate clients to give extra value, as well as the market - e.g. new legislation, maintenance of property, story telling on area or property, things to do etc...
Combine intuition with facts to demonstrate what works
VPA - all agent growth
Set KPI's that can be monitored through monday.com and dashboards (financial and business e.g. days on market
Training Agents using Models to ensure consistency (doing things right at highest pace - effective and efficiency)
Replicate MacMasters strategy to other areas
Add a growth strategy
Review each of the highest-ranked strengths facing your organization'''.
- Are they connected in some way?
- Is the strength helping to take advantage of an opportunity?
- If the strength is not maintained, does this reduce the chances of success with an opportunity?
For example, if your product performs well, and new legislation is going to raise questions about your competitor's products, then you could maximize this situation by prioritizing your own product performance.
Consolidation strategies (ST)
Use models to duplicate and flow the way we work to ensure lowered chance of burnout, as well as create consistency and keep things moving by sharing responsbilities
Continue to do things differently to other agencies and stretch the barriers to be recognised as the agency to use
Duplicate smart and hard work ethic to increase market share in other areas while maintaining MacMasters market share
Increase market share in Terrigal to combat lowered agent commission charges
Clean up expired listings and put into monday.com system
Know the latest and best systems and technology and utilise it e.g. timed auctions, virtual walk throughs - become a specialist in the software that may replace some aspects
Add a consolidation strategy
Review each of the highest-ranked strengths facing your organization, and compare them with each of the highest-ranked threats.
- Are they connected in some way?
- Is a strength helping to protect you from a threat?
- Could the impact of a threat increase if you do not maintain this strength?
For example, if you have recognized specialist knowledge that gives you an advantage, but there is a threat that new technology could decrease your market, then it would make sense to develop the same level of specialist knowledge in new technologies.
Containment strategies (WO)
Create training videos that ensure easy duplication of best agent
Take on a Terrigal team member to work the area for visibiilty
Create trust in Terrigal by being involved in community events and getting to know businesses
Value mapping breakdown for client understanding and put decision making into vendor hands as far as expenditure and what they like
Use Baylin for video editing and to elevate the experience with Team Leporte
Use canva for social media organisation, as well as uniformity of branding and consistency of scheduled releases
Make use of LEAD model to ensure a clear strategy and process that is followed every time - tweak LEAD model actions
Use monday.com for workflow organisation
Use a system that creates workflows with automated triggers to decrease tripling up on data entry
Take on social media lover with demonstrable action
Add a containment strategy
Review each of the highest-ranked weaknesses facing your organization, and compare them with each of the highest-ranked opportunities.
- Are they connected in some way?
- Is the weakness preventing you from taking advantage of an opportunity?
- If the weakness gets worse, does this push the opportunity further away?
For example, if there is unmet demand in the market, but you have old and slow production equipment, then you cannot take advantage of this opportunity. A containment strategy would be to improve capacity with newer equipment.
Survival strategies (WT)
Outsource/Delegate low priority admin tasks
Do robotic tasks that are highest impact early in the day
Do what you love most and are best out - all team members onboard - focus on high priority tasks ONLY
Increase relationships with buyer agents
Streamline and prioritise systems and software to decrease costs and overwhelm
Increase rental portfolio for stability when interest rates rise
Focus on basics to increase market share in Terrigal by duplicating MacMasters process
Add a survival strategy
Review each of the highest-ranked weaknesses facing your organization, and compare them with each of the highest-ranked threats.
- Are they connected in some way?
- Is this weakness a threat?
- Could the impact of a threat get worse if the weakness gets worse?
For example, if a strong competitor is a threat, and unhappy customers are a weakness, then your customers might simply move to your competitor. A survival strategy would be to work on improving customer satisfaction.
External
Threats
Competitors dominate market
Burnout from overwhelm and overworked
Economy impact
Agents offering lower commission / service fee
Software that decreases the need for an agent
Increase in Interest Rates
Add an external threat that might negatively impact your organization.
Examples include strong competitors, negative market trends, technologies becoming obsolete, new disruptive technologies.
Rate the importance of this threat:
- Critical - could affect the survival of the organization
- Major - would disrupt operations and require recovery
- Minor - would cause a few problems that we can handle or adapt to
Opportunities
Refining core support network
Collaborations with other businesses to leverage off
RITA
Using Ai
Forecasting trends (macro and micro)
Monday.com for workflows and streamlining
Developing a bespoke brand within Belle Brand
Majority Market Share of Terrigal
Create trust in an industry that lacks it
Grow a team that is different
Add an external opportunity that you could take advantage of.
Examples include social or business trends, fashions, changes in legislation, new technologies, innovations, weak competitors.
Rate the importance of this opportunity by clicking one of the icons below:
- Strategic- success here would take the organization nearer to its goals
- Possible - we could do this, but it would be a different direction
- Maybe - we might do this if we cannot find anything else
Internal
Weaknesses
Video footage and testimonials
Avoiding asking for business - fear to do so
Focus on listings not buyers, leaves properties time on market longer
3% market share Terrigal, 12% Copa, 0% North Avoca, 0% Avoca
+20 systems creating overwhelm and tripling up on input
Missing opportunities due to email disorder
Avoiding logging and review on Agent Box
Too many communication channels equals unhappy staff & customers
No financial management
lack of planning for Social Media
Add an internal weakness that is negatively affecting success.
Examples: under-staffing, lack of skills, unreliable or inefficient equipment, unhappy customers, unhappy staff, missed deadlines.
Rate the importance of this weakness by clicking one of the icons below:
- Critical it regularly causes real problems
- Survivable we find ways to work around it
- Minor it would be nice if we fixed it
Strengths
The way the open home is advertised and prepped
Spending money where others refuse to
Timed Auctions
Duplicatable models and processes for consistency of service
Intuitive numbers - know what need to hit
Community involvement
Caring towards clientele and team
Referral Network - from who specifically??
Experience and Industry Knowledge
Excellent work ethic, more than competitors
Persisting - when???
Dominate MacMasters Market Share
Active Listening
Small team that is highlight enthused and skilled
Nurturing process
Add an internal strength
Examples: good people, skills, location, technology, equipment, specialized knowledge, brand reputation, proven abilities, financial resources, partnerships.
Rate the importance of this strength by clicking one of the icons below:
- Critical could not operate without it
- Helpful it makes things go better
- Bonus nice to have, but could continue without it
