Categorie: Tutti - competitors - environment - suppliers - management

da cleo prince mancano 11 anni

385

Chapter 4- The business environment

The business environment is composed of various elements that significantly influence operations. The market environment includes consumers, suppliers, competitors, and intermediaries, all of which directly affect how a business functions.

Chapter 4- The business environment

Chapter 4- The business environment

macro environment

Subtopic
institutional environment political and legal
social environment consumer lifestyles social responsibility
technological environment .brings chane and innovaton

the market environment

market environment also known as the task environment
suppliers
competitors
consumers
intermediaries

Micro-environment

vision ,mission and objectives
3 sets of variables
managers must know strenghts and weaknesses
Under direct control of management
Includes vision,business functions & resoures
business itself

environmental change

changes cant be measured
occurs in different waysc

environmental variables always changingtopic

technological innovations

economic fluctuations e.g exchange rates

new laws and social factors

great effect on business environment