Digital marketing reseach for Chaf Pozi

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Digital marketing reseach for Chaf Pozi

Step 4 :Collect the data

The data will be collected by :web analytics - The web analytics will be collected by using google trends to see when best to advertise the launch of the website through the interest over time chart which tells us the search peaks of when key words that are associated with the brand (braai'ed meat ,traditional food ) this will benifit us with the undertsanding of the peak seasons of which we ill use to advertise the launch . -Google : With google , we will use data from websites that have reviews on our competitors online deliver services to identify the gap in oerder to create a stregety that will lead to a competitive advantage . - surveys : The surveys will be done on google forms which will be done by customers who visit the restaurant in order to see the specifics of what our consumers want to see on the website from us .

Step 5 : Anlyse the data

Once the data has been collected , we will analyse the web analytics by comparing the trends from the last 12 months of words associating with the business to see the prak time which will indicate to us when to launch the website and increase advertisement . With the infomation recived from google , we will compare the reviwes on online delivery services to see where the performance gap is and provide the customers with the missing gap , creating a competitive advantage for us . With infomation from the survey , we will see which options our consumers choose the most and develop the online delivery website based on the most chosen to provie customer satisfaction .

Step 6 : Formulate conclusions and insights

From the infomatio we have recieved from our reserch , we have gain insight intermes of when to launch the website it has shows us that the peak of when consumers are looking for a busniess like ours its between the months of the end of March , mid june to early July and early dece,ber and feb . whci indicates us that these are the best times to launch the website and increase advertisement within those websites in order for word of mouth to sperad and crate growth . Wuth the google seraches , the gap thats in the market is food arives cold or in an unpersentible way which makes consumers less willing to order from the same place again . This gives us infomation that our pakaging for the delivery service needs to have the ablility to keep the food warm and presentable which will lead to a customer value creating a competeive advantage .

Step 3 : Choose data collection methods

The type of data collection methos that will be used is a quantitative method with the use of secondary data . Secondary data will provide us the correct infomation as the data will be coming direct from the consumers whos oponions we need in order to create a online and deliver service that they view is easy to use and up to date which will lead to the satifaction of their needs . Qualitative method of collecting data will be used due to web analytics providing the benefit of the ablility to see trends and compare that work and dont work surrounding the topics of the business that are shisa nmyma , braai meat and traditional foood . Surveys will have questions such as how many hours are you willing to wait for a delivery, on a delivery service website for food would you perfer a descrition of the food /an image or both how many times a month do you order food on a delivery service. This will tell us which options do the potential and current consumers prefer , and what they would like to see which will make the development of the website easier as it is developed in the eyes of consumers which will lead to the consumers wanting to use the platform as it suits thier needs in a website form .

Step 2 : Determine sample :

The sample that will be used will be 80 people who are between the ages of 22-30 with the persona of young working adults, specially aiming at the black youth . The reason for this sample is that the black youth resignates with traditional food and shisa nyma as they grew up with traditional food due to their culture and shisa nyama (braai) is associated with celebrations within the black community . People between the ages of 22 -30 have or are outgrowing fast food and are looking for fast food delivery services that cater food that is similar to home cocked meals that will satisfy their craving and food that will be able to be used at hoem gatherings as the people within this host at their home and try to create a home feel , hence why the service of delivery suits them as the food that they are looking for to create the vibe and satify the craving can be delivered to them in these occasions.

step 1: Establishing goals :

Chaf Pozi has a goal of having an online + delivey option on their website that will be actively used by its current and potemtial consumers .