Categorie: Tutti - necesidades - memoria - emociones - frustración

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207

El consumidor y su motivación

El estudio del consumidor se centra en comprender las motivaciones detrás de sus decisiones de compra. La motivación puede ser influenciada por diversas necesidades, las cuales se dividen en innatas, como la necesidad de alimento y vivienda, y adquiridas, como el poder y la autoestima.

El consumidor y su motivación

El consumidor y su motivación

The first division between continents was made by ancient Greek navigators, who named them 'landmass, terra firma'.

Generally classified by convention rather than any strict criteria, nowadays seven regions are regarded as continents from a geopolitical point of view.

Estudio de mercado

Antarctica is not only the coldest place on Earth but also the highest, driest, windiest and emptiest, completely covered with ice.

75% of the world's ice and 70% of the Earth's fresh water is located here.

Summer months of December to February give 24 hours of light, while the winter months of late March to late September are pitch dark the whole day.

There are no permanent inhabitants, except for scientists maintaining research stations in Antarctica.

Planificación

There is plenty of animal life in Antarctica. It is a continent of extreme conditions but a range of well-adapted animals thrive here at various times of the year.

Name at least 5 of these animals.

Presupuestos
Técnicas
Objetivos
Definición de la muestra

Antarctica sees half a year of light and half a year of complete darkness.
Write down which months give 24 hours of light, and which are the ones that give pitch darkness the whole day.

All day dark
All day light
Investigación previa

The coldest natural temperature ever recorded on Earth was recorded here.

Write it down.

Answer
Análisis

Write down the temperatures of the Frozen Continent during the summer and the winter.

Situación

Características personales

You can find on this continent:

Psicológico

The largest forest, which covers 30% of South America's total area, is famous for its biodiversity. It’s crisscrossed by thousands of rivers, including the powerful Amazon.

Name this forest as well as its type.

Actitudes
Percepciones
Personalidad
Demográfica

The world's highest uninterrupted waterfall can be found here.

Write down its name, height and the country in which you can find it.

Edad, sexo, ocupación, ingresos, clase social,etc
Geográficas

There are 12 countries that make up South America.

Name as many of you can! Don't forget about their capitals.

Diferencia cultural
Región
Área

Memoria del consumidor

North America has five time zones and it is the only continent with every type of climate.

North America was named after the explorer Amerigo Vespucci and is also known as the 'New World'.

The world's largest sugar exporter among the seven continents - Cuba - also called the 'sugar bowl of the world' is located here.

Relacionada

Native Americans have lived along this river and its tributaries for thousands of years. Most were hunter-gatherers, but some formed agricultural societies.

Formed from thick layers of the river's silt deposits, this river's embayment is one of the most fertile regions of the United States; steamboats were widely used in the 19th and early 20th centuries to ship agricultural and industrial goods.

Name this river.

Experiencias
Emociones
Dos clases

The world's largest freshwater lake by surface area and the third-largest freshwater lake by volume can be found here. It provides a route for the transportation of iron ore, as well as grain and other mined and manufactured materials.

Large cargo vessels called lake freighters, as well as smaller ocean-going freighters, transport these commodities across this lake.

Name this lake.

Larga duración
Corta duración
Selectiva

There are 23 countries that make up North America.

Name as many of you can! Don't forget about their capitals.

Activación de motivos

Australia is the world's smallest continent and is also known as an 'island continent' as it is surrounded by water on all sides.
It includes 14 countries and it is the least populated continent.

Its name comes from the Latin word 'australis' meaning 'southern' because it lies entirely on the south of the equator.

Cognitiva

The largest sandstone monolith can be found here and it is one of Australia's most recognizable natural icons. It is the largest monolith in the world.

Name this rock and write down one of the characteristics it is famous for.

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Emocional

The largest coral reef can be found here.
Name this coral reef, add its length and mention what type of coral is it.

Activación de necesidades

Ensoñiación

Fisiológica

Out of 14, how many countries you can name?

How about these countries' capitals?

Involuntarias

Hambre, necesidad de calor

Dinámica de la motivación

Of the seven continents of the world, Africa is the second largest.

Africa comprises 54 countries and it is the hottest continent.

The equator passes through the middle of Africa and it receives direct sunlight throughout the year.

The world gets 66% of its chocolate, 50% of the gold and 95% of the diamonds from Africa.

Frustación
Mecanismos de defensa

Ejm: Agresión, progresión, ensoñación

Incapacidad de alcanzar una meta
Metas
Alivian tensión incomoda
Necesidades

Out of 54, how many countries you can name?

How about these countries' capitals?

Trio de necesidades

Poder, afiliación,logro

Creación de nuevas metas
Nacen nuevas necesidades
Nunca se satisfacen por completo

Motivación

Asia is the world's largest continent of the seven continents in size, as it covers one-third of the earth's surface.

It includes 50 countries, and it is the most populated continent, 60% of the total population of the Earth lives here.

Generada por necesidades

The only man-made structure that can be seen from space is located here.

Name this construction and add other facts about it.

Adquiridas

Poder, autoestima, aprendizaje

Innatas

Alimento,vestimenta,vivienda

Definición

Name as many as you can out of the 48 countries located in Asia.

Write down the capitals too.

Fuerza impulsora

Estudio del consumidor

Europe is separated from Asia by the Ural mountains and the Caspian Sea.

It is surrounded by water on three sides: Mediterranean Sea in the south, Atlantic Ocean in the west, and the Arctic Ocean in the north.

Three-fourth of the world's potatoes grow in Europe.

Demanda

Europe has many exceptional animals, birds, and reptiles with unique methods of staying and hunting.

Name at least 4 of them.

Name
Lugar de compra
Razón de compra

Europe is a large region, with several major rivers that connect its many countries. There are five primary rivers in Europe, and one of them flows through 10 countries, more than any other river in the world.

Name these rivers.

River's name
Tipo de cliente

Europe is one of the smallest continents, yet it is home to some of the largest mountain ranges.

About 20% of the total landmass of the continent is considered mountainous.

Name the 5 longest mountain ranges in Europe.

Mountains' name
Hábitos de compra

The most beautiful cities in the world can be found in Europe. History, architecture, arts, and famous cuisine is representative almost to each country.

Out of 51 countries how many you can name?
And how many capitals?

Country
Czech Republic - Prague