Categorie: Tutti - marketing - management - production - legal

da Josefina Garrido manca 1 anno

51

INFORMATION NEEDS JGL

Understanding the internal and external landscapes of an organization is crucial for strategic planning and decision-making. Internally, key areas of focus include finances, management, marketing, and production.

INFORMATION NEEDS JGL

INFORMATION NEEDS

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Internal landscape

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Management
How can we gain competitive advantage?
How is each depatment's performance?
What is the organisational structure?
Is there a way to have a more innovative and effective management?
Finances
What is the R&D investment?
What is the balance sheet?
Marketing
Communication

What is the social media presence?

How is the advertisement strategy working?

Strategy

What is the customer profile?

What is the pricing policy?

What is the market segment?

What is the company's market position?

What are the main strenghs and weaknesses?

Production

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What is the methodology and unique features of the enterprise?
What are the equipment requirements?
Which are the corporation's unique features?
What is the methodology of the enterprise?

External landscape

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Vous pouvez également suivre vos progrès et avoir un petit «diplôme» lorsque vous avez appris une nouvelle compétence.

New Business Opportunities
local

Are there new targets to adress?

Competitors to acquire?

international

New market in Asia?

Is there a business potential?

Are there regulations to take into account?

New markets in Europe?

Is there a relevant demand?

Is there some space for our products?

Do we have to find new partners?

How far we can expand?

Legal
evolution of regulations

If we import: is there any new regulation concerning us?

About countries of our raw materials?

About materials we use?

normative context

Is a normative commission working on our subjects?

New norms on our kind of production?

Competitors
market leaders

What is the key management and staffing strategy?

Pricing policy?

How is the process to become a supplier?

Who are their suppliers?

furniture SMEs

competitor 2

competitor 1

Who holds the company?

Industrial projects?

Patents ?

Reputation?

How big is the company?

Evolution of market share?

Technology
innovative products

Sell innovative products developed abroad on our markets ?

Which are the target groups needs?

Potential to produce patended products?

innovative materials

Environmentally-friendly materials?

New properties?

Communication on international fairs?

Patents published or pending?