max.phillips@tbwa.com

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1. Wall of Shame

2. Print / OOH / Soap Packaging

Direct contact from journalist / publication

Questioning TBWA's credentials

Questioning Beco's credentials

Looking for details

3. Social

3b. Questioning the campaign

What about those that are not employed? Why are you only talking about those who already have jobs?

Do these employees actually want to be stolen?

Aren't you just using these people to raise your profile?

What happens if no one wants to steal your staff, where they going to go?

Why not just raise money to invest in your staff?

Why not create more opportunities for your current employees?

Why would a company want people to steal their staff?

Why are you doing this campaign in the first place?

4. Influencers

4a. Direct contact from business leaders

4av. Pre-designated response

To ask how they can hire a staff member

4aii. Request details Pass response on to HR

Contact with relevant staff members to gauge interest

4aiii. Pre-designated response

HR pick up directly with business

To ask how they can support

4ai. Share bespoke pre-designated response

5. Legacy Piece

3a. Direct contact to staff

Questioning company credentials

3aii. Pre-designated response

Negative comment

3ai. Pre-designated response available for all staff

How are we supporting staff throughout the process?

2b. Internal contact from staff

Would like to no longer be involved

Pull whatever is feasible to pull

Would like to now be involved

Share pre-designated response

2c. Direct contact from business

Looking to invest in Beco (retailer)

To ask for advice

2cvi. Pre-designated response

To ask for recognition in hiring DIS staff

2ciii. Share pre-designated response

To ask how they can hire a member of staff

2cii. Request for details Pass response on to HR Discussion w/ Beco on best practise

Contact with relevant staff members to gauge interest

Negative interest

2cv. Pre-designated response

Positive interest

HR pick up directly with business

To ask how they can support (businesses & charities)

2ci. Share pre-designated response

2a. Direct contact from DIS individual to Camilla

Asking for practical help

2aiii. Share pre-designated response

To support (financially volunteering)

2aii. Ask for social support to raise awareness

To complain (braille, 2.1AA compliance)

2ai. Share pre-designated response

Legal responsibilities

Signed consent form

1c. Direct contact from rejector business

To share strong DIS employment statistics

1cii. Share pre-designated response

1ci. (TBC w/Cath) - Share IPA/CAP comms + engage LS

1b. Direct contact from DIS individual

To support

1bii. Share sneak-peak of upcoming campaign & ask for social support

To complain

1bi. Share pre-designated response

1a. Direct contact from publication

Share website details and pre-designated response