Categorie: Tutti - psychographics - income - tech - projects

da Karen Baumbach mancano 13 anni

249

Personas

The provided details illustrate the personas of three different groups of individuals with distinct demographic and psychographic profiles. The first group, Jennifer aged 26-35, is characterized by her urban lifestyle, college education, and status as a busy young professional without kids.

Personas

Personas

Tracy 36-44

Madison 16-25
Psychographics

Influenced By:

Friends

Simple Projects

College Bound

Some College

Less Disposable Income

High School Student

Lives with parents

College Student

Lives on College Campus

Suburban Area

Hot Buttons
Interests

Reading

Exercise

Her Family

Television

Magazines

Parents

Friends/Other Mothers

Will form/join Knitting Group that meets on a regular basis

Less likely to Share Online with Friends

Limited use of to Social Media

Prefers Simple Projects

Knits for her Family and Friends

Very Busy Taking Care of the Family or Job

More Disposable Income

Divorced

Working Mother

Married

Has Kids

Stay at Home Mom

Suburban

Jennifer 26-35

Psychographics
Buying Habits

Pay full price

Buy to express style

Use a debit card

Buy for themselves

Time Availability

Short Attention Span

Instant Gratification

Simple Trendy Projects

Limited Time

Busy Young Professional

Influences

Celebreties

Media

Television Shows

Daily Candy Website

Cosmopolitan Magazine

Social

Trendy

Follows Celebrity Knitters

Has one or two friends she knits with rather than forming a regular Knitting group

Social Media

Will Share Online with Friends

Likes Social Networking and Media

Green/Environmentally Conscious
Likely to Knit for Charity
Tech Savvy

Will Browse Internet on I-Pad or other portable device

Demographics
Education

College Educated

Income

More disposable income

Status

No Kids

Single

Working Professional

Location

Urban/City