P.L.A.N. Website
NAVIGATION
visitor experience
search box
make pages easy to find
side menus with nesting
top/side menu on every page
map out your website
LANDSCAPE
website features
BACK-END
caching
SSL certificate
SEO
FRONT-END
FAQ page
social media links
share buttons
contact information
map and directions
blog
photo/video gallery
e-commerce
payment processing
shopping cart
lead magnet
email list
AESTHETICS
look and feel
visit competitors’ websites
mood
A digital collage or group of elements that help define the direction of a website. A creative brief with visual and UI elements of the website.
Not a mock-up, which is a more concrete version of a website that is only a few steps away from going live.
Elements to include:
- Images
- Fonts
- Colors
- Graphics
- Patterns
- Grids
- Screenshots of other websites (as examples of UI)
- Basic text (not fonts, but rather the words you might use for headlines, dropdown menus, and links)
- Layout
See my mood board suggestion here:
themes
fonts
colors
responsive design
top content
front and center on the screen
quality graphics
not too many
match content and message
easy-to-read site
basic font readable on all browsers
consider target demographics
PREPARE
target audience/website tone/goals
organize information
set tone
casual
formal
target audience
Goal
online brochure
sell products
generate leads
Target Market?
