Role of sale in Marketing

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Role of sale in Marketing

Evolution Of Marketing Mix

Marketing Era

Focus on customer needs and profit

Sales era

form part of marketing and focus on selling

Production Era

Focus On Making It

Orientations

Online Marketing

Technological interaction.

Societal Marketing

Focus on societal wants and customer needs

Sales

Involves transactions and interactions betwen the organisation and its customers.

Production Orientation

Establish the link between the company and market trough chanel choice.

Product Orientation

Refers to the product quality

Importance of sales management

Sales management builds relationships with customers

Sales management is important to the implementation of marketing plans

Responsible for budgeting and forecasting

Manages personal selling

Place

This refers to how the product move from the manufacturer to the market place, where the consumer can purchase the product.

Promotion

Promotion will include the elements of the promotions mix. These include: direct selling, personal selling, and sales promotions, which are all vital to the success of the products lifecycle.

Price

Sales manager role is to advise management about competitor prices, market prices and how customers react according to different price level.

Product

Sales management plays an important part in creating product strategies, as well as promoting unique product features and making this information available to customers

Sales management definition

planning, implimentation and controlling personal contact programs designed to achieve the sales and profit objectives of a firm.

Definition

Process of planning and executing conception, pricing, promotion and distribution of ideas, goods and services,to satisfy customers.

MARKETING