Shell Inc

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Ethical Concerns

Detachment

Shell must avoid leading people towards a certain answer regarding factors, given that this may affect the results

Deceitful

Showing trustworthiness and transparency towards the interviewees, will gain Shell better cooperation in their answers.

Damage

Shell must ensure the interviewees that their answers will not be used for anything other than research

Secondary Research

Media Articles (can be done via internet)

The general media, most available on the world wide web, has vast amounts of oil-related information

"Crude" is a documentary that talks about many of the factors of changes in oil prices.

Crude: available on netflix

Government Publications (can be done via internet)

Provide reliable statistics of each country's position regarding oil price rates

In the US, the EIA provides articles in which they analyse past present and future oil price changes

2014-2017 Analysis: goo.gl/jGxhMA

Academic Journals (can be done via internet)

Periodical publications of oil market research findings will continuously provide Shell with the changing oil prices.

One of the publications of the Oil and gas journal that talks about the oil gas price reaching $32/bbl this February and why it reached that price

Publication: goo.gl/OFz0q2

Market Analysis (can be done via internet)

This will provide the trends and growth rate that the oil product has had throughout the years.

Market research firms such as PennEnergy, that specialise in analysing oil trends. Trade publications such as the ones of oil and gas financial journal, that talk about the constant change in prices of oil.

Research Firm: goo.gl/bhjb1R Trade Publications: goo.gl/wZOtF5

Primary Research

Focus Groups

Recorded Conference

Analyze discussion group of Petroleum Engineering students about the factors affecting Oil Price, analyze reactions and responses.

Target Petroleum Engineering Students, to find other reasons for price changes rather than the ones that arealready known

Interview

Face to Face Interviews, or Skype Video calls.

Gather Petroleum Engineers to know their opinion on the Oil Price behaviour over the last years, and the relevant factors that should be addressed.

Targeting Petroleum Engineers, to gather relevant information from professionals.

Isabel Canales A01194161 Fernando Perales A01194341