Categorie: Tutti - groups - smartphones - connection - community

da Amanda Sanderlin mancano 5 anni

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Social Media Terms & Concepts

The evolution of social media and communication tools highlights the shift from initial platforms like Myspace and Orkut to more dominant players such as Facebook and LinkedIn. Early social networks often struggled with scalability and exclusivity, which hindered their growth.

Social Media Terms & Concepts

Communication

Reciprocal process between two humans which is now mediated by by technology

Social Media Terms & Concepts

The Growth of Social Networking

Facebook took the internet by storm creating a huge platform to connect with mass amounts of people, originally designed for Harvard Students
Orkut was an exclusive platform that you had to be invited to but it was too exclusive turning consumers away from the platform
Myspace was the number one social media site to connect with friends until Facebook took the number one spot
Linkedin a platform for business connection
Friendster was not able to keep up with demand
Ryze was made as a business connection tool
Six Degree failed because their platform could not keep up with demand
Classmates designed to connect with old peers from High School

The need to be social

Social Media
Built in communication system
Collaboration
Working together
Community
Involves feeling of belonging

Smartphones

Private Messaging within various group functions
Groups contain 20 people or less
WeChat
WhatsApp
Blackberry Messenger (BBM)

Polarization between public and private- beginning to create specialized groups

Blogging
Chat rooms
Specialized Forums
Bulletin boards
AOL

First way to communicate using media - Public broadcast media with no control over audience

Dyadic Conversation
Newspaper
Television