The effects of colour on memory recall - specifically green vs red

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The effects of colour on memory recall - specifically green vs red

Experiment or observation?

Experiment

How will the data be collected?

Through a standardised recalling test. Participants will be required to verbally recall all the words they remember and the phrase as accurately as they can. Operators of this experiment will record numerically how many words they remembered out of the given list. OBJECTIVE QUANTATIVE (numerical accuracy percentage out of 100)

Ethical guidelines to be considered

All volunteer information is kept confidential, and results are released with no clear footage or original names. Results of testing are to be kept to the truth with no altering. Participants are informed of the right to withdraw from the experiment at any time. No bribery offered for participation in testing, nor deception of any kind - participation is completely voluntary. No participants under the age of 18. All information revolved around the nature of the experiment to be available and told to all participating, including overall results. No psychological, emotional, or physical harm to be done to any volunteer or tester at any point of testing. Debriefing offered for anyone who experiences stress or emotional distress although unlikely.

Dependent and Independent variables

IV - Colour of reading material DV - Memory of reading material

How will the data be presented?

Table of results along with a scatter graph comparing averages of data. Separate scatter points for each group and second graph comparing effectiveness on each gender.

Controlled variables

- Age groups - Gender - List of given words and phrase to memorise - Time allocated for memorising - Assigned colours - Same environment setting - Same operator (recorded) - Same time of day - Same seating position - Amount of sound (no music, quiet area)

Extraneous variables

- Memory disorders – Dementia, Alzheimer’s - Amount of sleep night before - Drugs and alcohol - Environment of testing - Mental health of participants - Learning disorders - Stress and anxiety

Who will the sample be?

Selection: 1:1 gender ratio Sample size: 150 Age bracket: 18-25

- Not colour blind - Not blind - No underlying health issues - No form of memory-based disorders -(Dementia, Alzheimer’s) - No form of synaesthesia