MARKETING PLAN PERSADA AQIQAH (1,5 T/tahun) amiin

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Nadila Nur Ziyadatul XI-2/23 PERENCANAAN USAHA

Nadila Nur Ziyadaにより

Hadis Tentang Produksi, Distribusi dan Konsumsi

Hani Faにより

Kerajinan dari Bahan Limbah Berbentuk Bangun Ruang

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Koperasi

Lintang Sekar Putriにより

MARKETING PLAN PERSADA AQIQAH (1,5 T/tahun) amiin

Type in the name of your marketing plan.

Budget

Include a complete breakdown of the costs of your marketing plan. Try to be as accurate as possible. You’ll want to keep tracking your costs once you put your plan into action.

Set goals

How many leads do you need to convert the right number of sales?

How many sales do you need to make your revenue goal?

Assess how your marketing budget and goals work together. How much revenue do you need?

List operational costs

Advertising

Assign a budget for advertising and online campaigns.

bensin

Specify the benefits of your sales and marketing personnel.

10-20rb/hari

banner/reseller

Set a budget for salaries and commissions for your employees.

50-100rb

pake flywhheel marketing

kita usahakan mampu mendelight konsumen, yaitu bagaimana kita mampu membahagiakan konsumen, contoh ide dari Hakim

1. saat produk sampai ke tempat konsumen maka

delight

How many of those opportunities close as new deals?

saat produk sampai di konsumen

5-10rb/transaksi

diberi hadia tissue basah/pakaian bayi (potensi usaha baru)

beri hadiah surat ayng berisi doa dan hadiah kecil

ucapkan terimakasih dan didoakan

engangement

How many site visits do you have per month?

How many leads convert into opportunities?

20rb/hari

sosmed

website

Marketing activities

A successful marketing strategy is made up of many different tactics, including both online and offline options. Your goals, target audience, and industry play an important role in this decision.

influencer dan media partner (hakim dan widodo)

influencer diberi produk

diminta makan dan upload di sosmed. potensi usaha baru kuliner (pake ansof metrix)

offline (sokib)

delight konsumen

sedang dicari caranya

reseller

buat mou ke reseller

pasangkan banner persada aqiqah ke rumah reseller

prospek

kirimkan tester ke calon pelanggan

tawaran yang win-win solution

3. share database pasien

2. pembuatan dan pengelolaan sosmed gratis

IG/FB dibuatkan kita, upload konten cukup 1 minggu sekali, diselingi konten persada

1. pembuatan profil company gratis

Reseller (hakim, jakfar)

toko kelontong, warung makan, katering

tawarkan untuk jadi reseller

gunakan database ketua RW se kota malang

ambil nomer istrinya dan tawarkan jadi reseler

bahan konten menyesuaikan dari konten sosmed

buat grup reseller persada aqiqah

5 reseller/hari

Jualan di Marketplace (hakim dan widodo)

bukalapak

tokopedia

shoope

Customer Service (widodo)

Before planning the content for your newsletters, consider the following questions, then analyze the outcome.

flywheel marketing

delicht

target

dengan konsumen terdelight, diharapkan mampu merekomendasikan ke teman-temannya.

ide hakim

h+1 ditawari lagi pembuatan video engagement saat acara aqiqah, dibuat sederhana saja..sesuai dengan konten yang diberikan konsumen (potensi usaha video editing, pelajari di ansof metri

chat h-3 hingga h-2, untuk ditawari pembuatan gratis undangan aqiqah online (potensi usaha baru, pelajari di ansof metrix)

engagement

attrach

sedang dipelajari

Memasukkan database konsumen

upload foto/video di GMB

komen status konsumen lama

What do you hope to achieve by sending an email newsletter to your subscribers?

10/hari

cari nomer baru

What will you call your newsletter?

1000/hari

cari nomer baru di google dan sosmed

FU nomer baru

What types of content will you include in your newsletters?

100/hari

blast perkenalan

FU konsumen lama

Decide the specifics. What subject will your newsletter content focus on?

20/hari

dll

info ibadah

info promo

Social media (hakim)

Engaging with your customers and leads on social media helps you build stronger customer relationships. Keep in mind that the content should be dedicated to the specificity of each platform.

IKLAN SOSMED (HAKIM,SAIPUL, JAKFAR) off

iklan awarnees sesuai ide (branding)

Diarahkan ke Landing Page (selling)

TIKTOK

Upload visual content to your Pinterest account to keep your audience engaged.

1 video tiap hari

Instagram dan Facebook

Plan your content for Instagram.

upload konten sesuai rancangan bulanan

1 konten tiap hari

Website (didin)

1. konsep tiap tanggal 1
2. ada laporan harian
3. evaluasi tiap 10 hari

When putting together your content for your website and blog, try to provide value to your customers. Answer the following questions.

What content is currently trending in my niche?

Is there information or resources at my disposal that would interest or benefit my readers?

optimasi website

What challenges or questions do my customers have?

konsep dibuat perbulan

landing page untuk program iklan FACEBOOK

Who am I writing to/for? Check again the profile of your buyer from point Market research.

PAKE MAHZAB FLYWHEEL MARKETING

jadikan konsumen sebagai marketer

konten marketing berdasarkan buyer persona

force

mendorong roda flywheel untuk berputar

friction

menghambat roda flywheel untuk berputar

biasanya di produk dan pelayanan, jangan sampai keburukannya yang tersebar

latar belakang

konsumen terbiasa dapat gimmick dari para marketer

markom harus otentik

manusia jenuh akan iklan

3. Delight (bahagiakan)

service yang menyenangkan.

mindset yg salah kita pelit ke existing customer, tapi loman ke orang baru.

contoh: mbk dina datang makan ke restoran, di nota tertulis bayar 100rb, saat akan bayar tiba-tiba kasir bilang. "karena mbk bawa anak, maka mbk dina dapet potongan harga 10%", kira-kira ini yang akan mendelight konsumen. surprise, ada tujuan yaitu biar konsumen bercerita ke temennya kalo ke restoran tersebut bawa anak, agar dapat diskon 10%.

2. Engage(bikin nyaman)

konsisten untuk ngonten, jangan pedulikan yang ngelike atau komen brapa orang.

kalo ingin menang disosmed adalah speed dan volume, kualitas keri gpp

buat nyaman dengan konten, harus menang di sosmed. saran mas arisdiansyah menggunakan tiktok

1. attract (pikat)

attract tidak bisa berdiri sendiri, harus dibarengi dengan engage dan delight

pada prinsipnya, attract hampir kaya funneling..arahnya untuk memutar roda

salah satunya dengan melakukan live

attract bisa menggunakan 2 hal

konten

fun,lucu, enak,

program

attract itu membuat cerita, agar konsumen bercerita ke temennya contoh: watermelon mengiklankan buah cerry turki dengan harga 200rb/kg, dan akhirnya banyak yang tidak beli, saat ada pelanggan datang ke outlet maka konsumen ditawari buah tersebut "mbk dina kita punya buah cerry turki, harganya 20rb/ons, mbk dina mau nyoba?" saat konsumen beli, karena buah tersebut mahal dan dianggap langka..biasanya akan posting di media sosial. tanpa sadar dia akan jadi marketer watermelon.

tidak lebay/kemayu (marketer bilang persada aqiqah tidak bau kambing) cukup tunjukkan video atau foto yang menandakan tidak bau kambing

USP

Determine what makes your business and its products/services different from others on the market.

Benefits

Answering your customer's primary question: 'What's in it for me?'
Make it to the point and state it as a benefit to the customer.

Short phrases

Create phrases about your unique product or service that are short, clear, and concise.

Emotional needs

Think from your customer's perspective decide what emotional need is being specifically met by your product or service.

Unique features

List the features and benefits that are unique about your product or service

Type your answer

Mission Statement (Fundamentality of Business) (HAKIM)

A mission statement consists of three components: key market, contribution and distinction. Take your time and define each of them.

WHAT WE DO

What makes the product unique or why the audience should buy it over another?

melihat penyembelihan

kambing sesuai syariat

pengiriman tepat waktu

masakan tidak bau kambing

rasa masakan enak

HOW TO GET IT

What does your product or service do to contribute to society?

bekerja dengan penuh kebahagiaan

otentik berpromosi tanpa gimmick

proses produksi dan operasional sesuai syariat

melayanio dengan sepenuh hati

bekerja diniatkan untuk ibadah

WHY FACTOR

Define your the target audience. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.

Membantu umat muslim sedunia untuk melaksankan ibadah Aqiqah dengan harga terjangkau

Main topic

AUDIT CURRENT BUSINESS (Hakim)

PAKE GBC

PASURUAN

SIDOARJO

SURABAYA

MALANG RAYA

Uraian

Margin

Fokus

Cost Leadership

Differensiasi

Investor

Family Business

Brand/Paten/Merk/ISO/SNI

grafik penjuaan 10th

Pasar

Bencmark

Starup/take over

cash

kapasitas terpasang/terpakai

Market

Branding

marketing

selling

Segementasi

Positioning

Targeting

Segmentasi

modal awal

direksi

pemegang saham

izin

Promo tradisional

Promo digital

Reseller

pelanggan

supplier

Cabang

piutang

Gaji

Hutang

inventory

harga

unit business

target market

value propotition

produk

karyawan

asset

Berdiri

Market research planer(widodo)

Collect information about the consumers, target markets and the clients of your company to assess how effective and popular your product or service is.

MITRA

potensi reseller (dapatkan nomer WAnya)

perangkat desa

toko kelontong

katering

warung makan

dokter kandungan

toko peralatan bayi

dukun bayi

pijat bayi

bidan

ssurabaya

Competition Audit

menggunakan borang GBC

Know your competitors and improve your business' performance.

Pasuruan

Are your competitors present and active on social media? Select from the list or add others.

Sidoarjo

Make a research on your competitors' pricing scheme and determine your next pricing move. Select from the below:

lakukan hal yang sama

Surabaya

Identify the weaknesses of your competitors. Choose from the list or add others.

Lakukan hal yang sama

Identify the strengths of your competitors. Select from the list or add others.

Pake 12 Kompetitor

Arofa Aqiqah

Maryam Aqiqah

Aqiqah karomah

Ajiib Kambing guling dan Aqiqah

Nuril Alma Aqiqah

Aqiqah Madinah

Aqiqah Mandiri

Nikmat Aqiqah

Aqiqah Abah Husein

Ladida Aqiqah

Nurul Hayat

uraian

Balibul Aqiqah

Pattern

Position

Power

Project

Pockets of Excelent

Packaging

Price

Promotion

Place

Partner

Process

People

Produk

Buyers

Determine what you need to know about your consumers.

ANGKA KELAHIRAN

Location(dibuat perkelurahan)

Select the location of your consumers

malang raya

Occupation

Select the industry your buyers come from

Malangraya

Gender

Select the gender of your buyers

Age

Select the buyer's age range

pasuruan

sidoarjo

surabaya

Malang raya