Rock Music

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4 principles of marketing strategy /Brian Tracy

Jessica Sierraにより

case studies

megan liggettにより

Strategic Business Plan

Pero Gruyoにより

New Orleans

juan virviescasにより

Rock Music

What about rock icons?

Jimmy Page

Innovative/risky ideas about marketing

Chose to allow fans to do their own marketing for LZ

Did not invest heavily in merchandise

Growth of Led Zeppelin musically

Change of venue completely changed sound produced

Incredible guitarist

Started out as studio guitarist

Led Zeppelin

David Bowie

Interesting quotes about the idea of "originality"

Not afriad to show his bisexuality

Very different personality

Think about career longevity

Continued publicity = continued career

Risky moves give her continued publicity

People love her anyway

Highest grossing solo artist tour ever

Does not have a pleasant voice

Madonna

What attracts people to rock artists