Rock Music

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TYPES OF ENTERTAINMENT

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Heineken Operations

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Outsiders

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Business Plan Outline

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Rock Music

What about rock icons?

Jimmy Page

Innovative/risky ideas about marketing

Chose to allow fans to do their own marketing for LZ

Did not invest heavily in merchandise

Growth of Led Zeppelin musically

Change of venue completely changed sound produced

Incredible guitarist

Started out as studio guitarist

Led Zeppelin

David Bowie

Interesting quotes about the idea of "originality"

Not afriad to show his bisexuality

Very different personality

Think about career longevity

Continued publicity = continued career

Risky moves give her continued publicity

People love her anyway

Highest grossing solo artist tour ever

Does not have a pleasant voice

Madonna

What attracts people to rock artists