Sales (Brick & Mortar)
Target Segments
Doctors office
(top-rated doctors who frequently prescribe compression stockings)
Target Specific Medical Specialties
- Focus on medical specialties that commonly prescribe compression stockings:Vascular surgeons and phlebologists
- Orthopedic doctors
- Primary care physicians
- Podiatrists
- Oncologists
- OB/GYNs
- Sports medicine specialists
- Wound care specialists
- Diabetes care specialists
Research Online Platforms
- Utilize online resources to find highly-rated doctors:Review physician rating websites
- Check professional medical association directories
- Explore hospital and clinic websites for specialist listings
Leverage Professional Networks
- Connect with medical supply companies and distributors:Contact compression stocking manufacturers for referrals
- Reach out to medical supply stores for recommendations
- Attend medical conferences and trade shows to network
Analyze Prescription Data
- If possible, obtain prescription data to identify high-volume prescribers:Partner with pharmacies to gather anonymized prescription information
- Use healthcare analytics services to identify prescribing trends
Seek Patient Referrals
- Engage with patient communities:Monitor online forums and support groups for vein disorders
- Connect with lymphedema or varicose vein patient associations
Collaborate with Vein Clinics
- Establish relationships with specialized vein treatment centers:Reach out to vein clinics and offer partnership opportunities
- Provide educational materials about your products to clinic staff
Utilize Social Media
- Identify active healthcare professionals on social platforms:Follow relevant hashtags like #CompressionTherapy or #VeinHealth
- Engage with doctors who frequently post about vascular health
By implementing these strategies, you can create a targeted list of top-rated doctors who are likely to prescribe compression stockings frequently, potentially increasing your sales opportunities.
Directories
Lymphedema-Specific Directories
- The Lipedema Project Provider Directory: Lists doctors, surgeons, and lymphatic therapists specializing in lipedema and lymphedema treatment1.
- Lymphology Association of North America (LANA) Directory: Allows you to search for LANA-certified lymphedema specialists by location10.
- American Lymphedema Framework Project (ALFP) Directory: Provides a search tool for locating trained specialists in lymphedema management1.
Vein Specialist Directories
- VeinDirectory.org: A comprehensive directory for finding vein specialists who often prescribe compression therapy5.
General Medical Directories
- Advocate Health Care's Find a Doctor tool: Allows searching for specialists across various fields, including those who may prescribe compression therapy8.
Compression Product Retailers
- Sigvaris Dealer Locator: While not a doctor directory, it can help find retailers with certified fitters who work closely with physicians prescribing compression therapy6.
When using these directories, it's important to verify the credentials and experience of the listed providers. Additionally, consulting with your primary care physician for referrals to compression therapy specialists is often recommended.
Orthopedic Clinics
Vascular Specialists
Occupational Health Clinics
Diabetes Care Clinics
Wound Care Centers
Sports Medicine Clinics
OBGYN Practices
Oncologies
Breast cancer patients (Leading)
Podiatrician
Primary Care Physicians
Drug store (Local pharmacy)
DME (Durable medical Equipment) stores
Amazon presence
Companies with Employee benefits
Fitness program addon
Benefits Portals
Clubs or Groups
Training clubs
Sports clubs
Senior clubs
Golf clubs
Senior Living homes
Form a account manager or group
Nursing Homes
Educational institutes
Small scale
Flight schools
Schools
Medicare & Medicaid Space
Our Goals
Unchartered Spaces
Each Unserved groups grow network
Travel industry
Yacht clubs
Canadian Wholesaler Market
Void space
Expensive Digital market
Where do we stand
Moving to Remote
Visibility and need to define the KPI to measure the work & performance
Weekness
Private labelling is at nascent stage
Only online channel
Strengths
Open & Flexible to to changes
Barrier to entry
Brand value is improving
Long est.
Our approach
Road map for next one year
Marketing marterial
Brochures or Fliers
Tiered Approach
Why us
Own Shopify Data
The Sharks
Learn the pain points by each segment.
Fill in the gaps
Look for the wide void space
Divide into phases by quarter
Assumptions
Broadly classified as (each needs a different care)
Institutes
End Customer
Low competitor
Reports?
