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Categories:
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成本
-
广告
by
steven lau
14 years ago
396
服装公司倍增销量的策略
一家服装公司采取了独特的策略来倍增其销量。首先,他们以成本价出售服装,吸引顾客以难以拒绝的价格购买商品。这不仅吸引了大量新顾客,还促使老顾客再次光临,从而提高了整体盈利。为了进一步推广,他们设计了一种广告策略,将A6尺寸的彩色卡片随周报一起发送,发放量达8000张。结果,在优惠期内,他们的销量增加了14000英镑,吸引的顾客数量相当于过去一年的总和。特别是,近500张卡片在店内被兑换使用。
Open
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服装公司倍增销量的策略
广告策略
将卡片随周报发送
两个星期内吸引的顾客数字相当于过去一年的数量
优惠期销量增加了14000英镑
近500张卡在店里兑换
发放量为8000张
制作A6尺寸的彩色卡片
反面内容
正面价格
广告语
我来挑服装,消费只花一半钱
成本价出售服装
让顾客再次光临盈利
让顾客难以拒绝的价格