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Mind Mapping Software
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Mind Maps for Education
Mind Maps for Business
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Mind Mapping Benefits
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Blog
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Help Center
What is Mind Mapping?
Create a Mind Map Online
Concept Map Maker
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Top 29 Mind Map Examples
Gantt Chart Software
Concept Map Template
Free mind map software
What is a concept map?
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Mind map template
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Personal & Work
Desktop
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Categories:
All
-
广告
-
策略
-
产品
by
steven lau
14 years ago
1079
产品置换广告的策略
产品置换广告的策略通过利用产品来换取广告资源,旨在实现资源的最优配置。产品换广告费或广告换广告等形式,可以有效避免双方资源闲置,突破资金限制,从而创造出奇制胜的效果。此策略强调产品作为天然支点的重要性,用产品的零售价去置换各种媒介资源。通过优势互补和渠道重合,不同行业之间可以实现资源的交换和整合,从而达成双赢的局面。最终,这种策略不仅能形成整合媒体的优势,还能促进企业资源的最优利用和市场的拓展。
Open
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产品置换广告的策略
一般形式
产品换广告费
产品换广告发布费
广告换广告
策略
置换各种适合自身的媒介
用产品的零售价去置换
法则
共赢
优势互补
渠道重合
置换需求
异业置换
好处
形成整合媒体的优势
达到出奇制胜的效果
突破了各自资金的限制
避免双方资源的闲置
观念
产品是天然的、直接的支点
用你的产品去置换你所需要的一切