Categories: All - business - sponsorship - capitalism - opportunity

by Stuart Maddock 15 years ago

642

America & sport in the USA

The United States, with its capitalist society and a population of over 300 million, is often seen as the land of opportunity where hard work can lead to success. This ethos is deeply embedded in American sports culture, which is characterized by its competitive nature and high scoring games like basketball and football.

America & sport in the USA

America & sport in the USA

commercialism

professional sport

controls sport

commercials

commercial break

college sport
pressure

the draft

Day in the Life of a College Footballer

deals

sponsorship

TV

high school sport
cheerleaders
pom pom girls
marching bands
local media attention

High School Football

big sponsorship
vehicle

promotion of products

corporate

private

professional sport dominates
USA society

competitive

sport = big business

American Football

sport

the win ethic
Vince Lombardi

'Winning isn't everything, it's the only thing'

action packed
Big Hits
high scoring
Basketball

country

society
capitalist

land of opportunity

highly competitive

profit making

The American Dream

anyone who works hard can achieve success

rags to riches

Sport

Business

population
just over 300 M people
young
a little over 200 years old