Categories: All - differentiation - portfolio - training - communication

by Vitor Dalla Rosa Escarim 2 years ago

131

CHALLENGES INDOOR

Organizations often encounter various obstacles while striving to stand out in a competitive market. Effective differentiation is crucial, along with comprehensive training programs to ensure team proficiency.

CHALLENGES INDOOR

CHALLENGES

portfolio

highchair - FOB < US$20
highchair + booster + bench - FOB < US$30
Maxi Cosi MOA 8in1
Stack 123 Chicco (certification issues)
to avoid material shortage
to consolidate and strengthening USP

channel strategy

mix product per channel
CHICCO (d2c, flagship, etc)
E-COMM
TRADE
KEY ACCOUNTS
to increase distribution

differentiation

training
videos
book
in-store
mpdv execution
communication

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