Christmas Present Summary of points presented by Author
Peppa pig sold to Hasbro for £3.3 billion
Book can have strong focus on education
No religious element with the book
Limited competition (?)
Diffrenet view on China
TEFEL
monthly celebration and Christmas in slowly being introduces
Highest level of GDP of Eastern country and stable birth rate (?)
china christas market worth £76 billion (?)
400 milion learning English (source ?)
(Suggested) routes to market into China
Challenges
Tranlate or not?
Build the brand and get recognition
Do not change the packaging!
Should aim to keep the same price point and format?
Chistmas is more like Valantine than to a Chinese consumer
Change book for a Chinese value?
both
£2.99 Kindle
Bookset £19.00
Book £7.99
produced in China
takes month to get to UK
no lead time in China
to show you can afford the book
Routes
educational books in Chine
17 cities in China all with population with a greater population than Scotland
on-line presence market places
Aim is to exploit the full franchise of the book
UK market
book translated into French, Spansisj,
Strathclyge report
USA
China
Only snowglobe that is glass
But WHS did not choose to promote
WHS Footfall was 25% less last year because of election
33 day tour with WH Smit
cannot sell toys as glass
7 of the top ten bloggers promoted us????
Backstory
Based on only child tp single parent
9 chapters
This is moral rather than cultural tail
The book is about family.
every family (in the world) can resonate with the morality
christmas wish list (for Santa)
teleport three scenes
own house elf
dada's house
Gabriel - this must be what the south pole is like, no fun
96" TV
chap 5 introduces the snow globe
snow globe means you have own elf
cannot be seen
The elf
this elf is about to be banished
If you stop believing and your elf gets banished
elf has your name
idea that minute you when are born Mr Claus allocates you an Elf
I love you last sentence
I hate you in first line
concept
Gladys is the happiest reindeer
trade marks are owned
new reindeer because Rudolf is owned
Has been compared with Scrooge (?)
new novel and unique but with all the core Christmas elements
Christmas market worth £130 million
elf on the shelf
self published
See reviews on Love Reading
unillustrated book for sale on kindle
Based around ian fleming
chitty chitty bank bang with rohl Dahl
casper
AMC written 2 adult books
Canada
canada distribution eg New Foundlland
www.gabrieltheelf.com
idea formed 2015
