Categories: All - affordable - children - packaging - chocolate

by WA - 10NB 789516 Rick Hansen SS 1 year ago

116

CocoCanes

The CocoCanes product is designed to appeal primarily to children aged 5 to 15, leveraging its vibrant packaging and candy cane-like appearance, especially during the winter season.

CocoCanes

CocoCanes

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Psychographics

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Advertisements contain exciting and fun things to attract our product and make it look fun

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Packaging has vibrant colors which attracts younger audiences since they like bursts of color and "pretty" products

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Children will see the product in stores and beg their parents to get it for them

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Geographics

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Canada and America

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In grocery and retail stores and in malls

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Main topic

Product Use

Our product would be heavy use
Since kids will always see it on shelves of stores and malls and would ask their parents to buy it for them, and kids go to stores often

Demographics

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Income level

the chocolate will be at a low cost so it would be affordable for any one especially the youth getting allowance because it will cost like around $5 or less.

Family life

The adults in the family would be the ones buying the chocolate but the kids would be the ones who would want it.

Age- 5-15 youth market

usually kids at a younger age want sweets or candy which will make them want the product especially during the winter season the chocolate looks like candy canes attracting the youth to try.

Course objectives

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