by Adriana Gil Miner 17 years ago
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Being Digital
communication scholars
Ruggieiro 2000
Rubin 1985
McGuire 1974
Lin 1999
Klapper 1963
Katz 1959
Not good for workplace
Good for consumer motivations
motivations to make the best and continued use of technologies adopted
Saga & Zmud 1994
Kwon &Zmud 1987
Cooper & Zmud 1990
Application
user motivations related to self perceptions of capabilities to use a technology
Adapted from Theory of Self-Efficacy (Bandura 1986)
? scholars
Compeau & Higgings 1995b
Compeau & Higgings 1995a
Unified Model
Venkatash (2003)
Technology Adoption Model (TAM)
perceived usefulness (PU) & perceived ease-of-use (PEOU)
integrates self efficacy only to explain hesitations of use
Multi attribute Model
Technology scholars
Venkatesh & Davis 2000
Venkatesh & Davis 1996
Davis, Bagozzi & Warsaw 1989
Davis 1989
David 1987b
Davis 1987a
Davis 1986
Adapted from Fishbein & Ajzen 1975
Theory of reasoned action (TRA)
On the job technologies
Applications
successful introduction of new products or tech innovations to market
MIS scholars
Saffo
30 year rule
Agarwal & Prasad 1997
Moore & Benbasat 1991
Moore 1987
Huff & Munro 1985
Marketing Scholars
Sultan, Farley & Lehman 1990
Author
Action
Cons
Pros
Description
Gatignon & Robertson 1985
Communication scholars
Winston 1998
Media technology & Society
Law of Suppression
Supervening Necessities
Supervenience
Fidler 1997
Mediamorphosis
Delayed Adoption
Opportunity and Need
Survival
Propagation
metamorphosis
coevolution and coexistence
Rogers
Rogers 1962 (1st Ed)
Rogers 2003 (5th Ed)
Rogers 1995 (4th Edition)
Rogers 1983 (3rd Ed)
Subtopic
Rogers 1971 (2nd Ed)
Diffusion of Innovation
S curve of adoption
laggards 16%
late majority 34%
early majority 34%
early adopters 13.5%
innovators 2.5%
Business Scholars
Christensen 2004
Seeing what's next
Non-Market factors
Competition
Signals of Change
customer fragmentation
non consumers
overshots
undershots
Christensen 1997
The Innovators Dillemma
disruptive innovations
Christensen 1995
Disruptive Technologies: catching the Wave
McLuhan
Medium is the Message
Osgood and Schramm 1954
Lasswell 1960
Shannon-Waever 1948