by Tom Wood 17 years ago
250
Increasing Cruise/Custom Holiday Sales
The text discusses strategies for enhancing the cruise and custom holiday experience through various initiatives within the Keswall branch. Key actions include staff education, with a focus on providing relevant travel literature and encouraging tour operators to offer seminars.
Open
Increasing Cruise/Custom Holiday Experiencewithin Keswall Branch Staff Marketing Specific segment targeting, eg. Honeymoon fairs Theme evenings to promote Cruise/Custom holidays Perform market research to understand local market drivers Local Sponsorship / CSR activity to promote Cruise/Custom Holiday abilities of company Direct marketing to potential customers - drive increased travel through promotion Educate Staff Encourage tour operators to give seminars/promotional material to staff Supply relevant travel books Educate staff on benefits of these types of holiday Increase Experiences Offer discounts for Cruise/Custom holiday travel Team building Cruise/Custom holiday trip - expensive Encourage Personal Cruise/Custom holiday travel amongst staff - key Free flipflops Staff Organisation Attract Nora back after maternity leave (2nd highest 2005 Cruise salesperson) Rotate-out staff to other branches to transfer Cruise/Custom Holiday sales knowledge Rotate-in staff from other branches with Cruise/Custom Holiday experience
