Categories: All - advertising - inventory - tracking - pricing

by kim rogers 10 years ago

574

jewelry

Focusing on a small jewelry business, the text outlines various strategies and considerations for promoting and managing the enterprise. Advertising methods include traditional and digital channels such as Google, Facebook, Instagram, and Pinterest, along with door-to-door promotion and personal visits to local shops.

jewelry

Trinkets at Tryon Gold and Coin

To Do

Create Instagram Account
Create business cards
One style or two?

benefit of 2: one for every sale one with Kimberli's name on it for contacts

Insert into every trinket sale
Link to social media accounts

Which accounts? Website Facebook G+?

How? Scannable QRG? Web addresses?

Photograph, Document, and Price inventory (Everyone)
Categorize Inventory

In Store Only

"Must See" Items (generate buzz)

Post pictures/descriptions on social media

Ebay vs Zibbet online sales

Flea Market Sales

inventory tracking (Rick)
Create Website (Jason)

advertising

Door to door
Make sure neighbors/ town people know about jewelry
Personal visits to nearby shops/businesses
business cards?
link to trinkets facebook
link to TG&C website
Can put in with each order
wearable advertising
Pinterest
Instagram
Google +
Facebook

inventory

Tracking
Google Docs?
Square website
QRcodes (free generator at qrcode.kaywa.com)

Can print on stickers

Good for keeping track at parties/events

Can link to ebay/zibbet page

photography
fun props

models (bracelets/rings)

pillows

wine glasses

photograph everything (even just for inventory/tracking)
If I buy inventory myself, can I set the price?
commission: details?
Pricing? How firm/negotiable?
Okay to take some pieces for personal sale? parties, events, etc
Keep at store (security, convenience of shipping, can see in person

sales

private events/parties
Trinket debut @ the store

Jewelry appraisal / Repair on site

Wine/cheese/water/etc (maybe deal with Shelley?)

Lock up coins/valuable stuff

jewelry repair
trade in jewelry
rent your jewelry
Week night events around Tryon (higher end products)

Wine/Beer & Trinkets @ Shellys? (win/win for both businesses)

wine & jewelry parties in homes (mix lower & higher value)
Etsy?
selling fees
Markets & Craft Faires
Chuck set up at Barnyard
bundle bags (several pieces for one price)
sell lower-end inventory
zibbet
no fees!
Ebay
listing price? how many listings?
Square
square reader: on the way
rate info
account info: user name: thekimberli@gmail.com password: Mollypup1