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Categories: All - notes - mind maps - observation - actions

by Mindomo Team 3 years ago

346

Observational Research

Observational research involves carefully watching individuals as they interact with a product to gather insights into user behavior and preferences. This method requires researchers to take detailed notes, often with timestamps, to capture the context and specifics of each action.

Observational Research

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Observational Research

Pitfalls to avoid

overt observation - don’t forget to explain why you’d like to observe them

don’t record video or audio

‘what,’ ‘why,’ and ‘for whom’ of each action

add notes with timestamps and details

create mind maps/concept maps

take notes while watching someone use your product

Overt/Covert Observation