RELEASE THE MUSIC
LIVE / EVENTS
Start a chain at a gig
Gig relay / rotating stage, continous gig, many bands
STRATEGY
ON-GOING DIGITAL CAMPAIGN POST BIG BANG
FAN INVOLVEMENT
Different levels of engagement - from novice to experienced muscian
CAMPAIGN STRUCTURE
BIg bang to content online to on-going Myspace value - what tools for Myspace bands to help aid collaboration?
Live in Myspace - start in MS, TV splash, continue on MS
OBJECTIVES
Get fans talking with artists
3_Get bands to push the idea themsleves
2_Get people to MS to interact with functionality
Show breadth of catalogue
more searchable, sharable
1_Let everyone know MS has changed
OUTSTANDING ITEMS
Musicologist?
Bill Bailey reference?
Moderation?
MSp design / programmer resource?
Site re-design functionality?
CREATIVE
REFERENCES
http://www.mtvmusic.com/artist/coldwarkids.jhtml
Here is a tool that perhaps is useful. (adobe premiere express)http://nike5.masher.com/http://www.hyundaigenesis.com/coupe/ (edit yourself)
http://ow.ly/76Y3
DESIGN FOR PRESENTATION
User journey required?
Designer (Oli on Unilever pitch)
Mock ups - to be done by monday mid day
TV/DIGITAL IDEAS
11) On-going tools to help facilitate bands collaborating- e.g. help me find a vocalist for our album
10) Embedded myspace music player for other blogs, sites etc.
allow users to test functionality in banners, widgets and apps or on whatever platform we recommend
Add widget to player being built by Myspace?
9) Themed chains
Artists used in first 100 bands start a chain and encourage their fans to contribute to their chain E.g. The Daft Punk chain
Challenge to connect from artist A e.g. Kylie to B e.g. Sigur Ros, or start at artist A and see where it leads
Competitive element - who can make the longest / best chain
Record label chains - best uploads get a deal
tribes - identify yourself with themed chains - as a group
User set rules for their chains and can moderate uploads
Chains themed by genre, band outfits, hairstyles?!
8) BPM software: put similar tracks together as a chain thru an app
7) Sample Library: build a library of sounds - the user then could mix their own tunes and upload
6) Producer - e.g. Dr DRE - giving advice to fans about for the best submissions
5) Sound wave/ timeline: the user can interact with the audio adding comments and their own music
4) Give the campaign a Headline: longest song, biggest band - a name like grape vine?
3) A visual thread controled by a editorial direction running through footage - e.g. the background following stripes or rainbow colors
2) Start with 100 artists: quality control, tv: visually/musically controlled, then online: open to everybody
One of 100 artists can start online chain for other users
1) Worm hole between pages - musically and visually connect from different band pages as track plays - from franz ferdinand to dolly parton to daft punk etc.
LIVING LOGO
Matt&Dave - pls ellaborate
Initially reads 'release the music' then set your own text
Rollover for random recommendations
Fibre optics that connect to actual bands
OVERALL IDEAS
The campaign software in MS is human interaction
Neverending track
Chinese whispers PROJECT
