Categories: All - techniques - advocacy - facebook - non-profit

by Erin Metzler 5 years ago

167

Schumacher

Schumacher Cattle Co, based in Era, Texas, operates through land leases and ownership across Cooke County. The company promotes its ranching activities, particularly the production of longhorns, via its Facebook page, which has garnered over 260,000 followers.

Schumacher

Schumacher Cattle Co

Beef Cattle

Registered Angus
Beginning to get involved in Registered Angus Bull business
Starting to switch commercial cows to registered stock
Commercial Operation
Raises calves for beef production and sold when they reach 800ish pounds

Advocacy

"People need to know where their food comes from and the hard work that is put into that production"
"Hey Scott!" Segments
Video Segments covering various techniques used in the beef industry (Treating foot rot, tubing calves, etc.)
Stacey noticed "Facebook followers were having the same questions that she did years ago" when she met Scott

Facebook

Post gives viewers an opportunity to remember their past involvement in agriculture or learn something new
Used to promote the operation and sell longhorns
Most popular posts are Longhorn Related
Over 260,000 followers on FB

Scott Schumacher

Harvests hay, corn, milo and wheat for combine for graze
S&S Enterprises - Custom Chemical Application Company
4th Generation Cooke County Farmer/Rancher
Agriculture Family
Texas Tech Animal Science Grad

Image Ideas

Harvesting Equipment - Tractors, Implements
Cattle Equipment - Trailers, shoots, etc.
Cattle Working Facilities
Photos of Longhorns at Golden Hour
Kids Playing in Field
Family Picture by the Schumacher Cattle Sign

Longhorns

Can be more profitable than Angus if marketed well
Completely for fun
Noted docility and look as big benefits for ownership
One of the breeds people outside of ag think of when thinking about "cows"
Started by Stacey in 2010
She needed an ag exemption but did not want to get into the beef production side of the industry

Based out of Era, Texas

Land Leases and Ownership throughout Cooke County

Stacey Schumacher

"We are aiming for world domination!" regarding where they will be in 10 years.
Mentioned her kids will be raised in the industry and will help. She hopes the kids continue the tradition and in the industry
"This is their reality..."
Not from an Ag Background
Executive Director & Founder of the Texas Coalition of Animal Protection
7 Standalone Clinics; also partnering with other clinics
A non-profit organization providing low-cost cat & dog spay and neuter procedures