Categories: All - marketing - campaigns - branding - resources

by Hernando Díaz 2 years ago

214

Vertiv Marketing HUB - Arquitectura de la información

The central hub of the AMMH Home Page is designed to provide quick access to various marketing-related sections and resources. It includes a prominent banner in the header that showcases the latest marketing news.

Vertiv Marketing HUB - Arquitectura de la información

AMMH

Home Page: This space should contain the links to each section of the hub, as well as a banner in the header that shows the most relevant marketing news in general.

Welcome to marketing - Onboarding
We have to create this space. Reviewing this section in the EMEA´s version makes sense to include in the Americas version.
Learn and Develop
This link will redirect to LinkedIn Learning
Marketing calendar
Portfolio Marketing: Space dedicated to showing outstanding news and product launch.
Integrated Marketing: Space dedicated to showing outstanding news and integrated Marketing content (named accounts).
Marketing learning - Marketing trainings for communications marketers (Video repository with links to Panopto).
Field marketing: Space dedicated to showing outstanding news and field marketing content (named accounts).

Webcast (PRM repository)

Marketing learning - Marketing trainings for field marketers (Video repository with links to Panopto).
Channels: Space dedicated to showing the contents and outstanding news of channels.
Promotions: Space dedicated to consolidating current promotions in the region.
Campaigns: Space destined to consolidate all the material related to marketing campaigns.

Campaign

Power Bi report

Smartsheet access

Resources

Webcast (Repository PRM)

Sales Enablement

Infografía

Brochure

OFT email templates

Email Signature

LinkedIn Inmail

Short PPT

Integrated Marketing

Digital Marketing

Digital Ads

SEM

Social Ads

SEO

Social Media

Content: PR, news and insight, blogs

Campaign in a box

Print Ads

Banners

Emailing

PPT

Landing page

Marketing learning - Marketing trainings for channel marketers (Video repository with links to Panopto).
Featured News: carousel with banners of each news, which when clicked send to a repository
Branding: Space used to make available all the necessary resources around the correct use of the brand.
Brand resources

Images

Product images

Images bank "downloaded images from getty"

Vertiv Logos

AI

JPG

png

Video resources - loops

Gradient backgrounds

Backgrounds

Vertiv fonts

Brand Guidelines

About us (& Company focused content)
In this space, the marketing organization chart will be displayed, along with the data of each team member.

Channel presentation

Channel presentation content

Corporate presentation

Corporate presentation content

Architecs of continuity page link

Architects of continuity content link