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BUSINESS PLAN: BASIC CONCEPTS, BUSINESS PLAN CONTENTS

BUSINESS PLAN CONTENTS

Investment plan

Finance analysis

The most important is to highlight the requited investment total amount how that necessity is distributed during the time when is achievements that break even point, what is their investment profit

Production

b) Goods or service. There are two kinds of goods: • Industrial, they are the products which are used to produce other goods • Consumer goods. Suppliers People or enterprises that provide the necessary products to develop the business activity.

a) Production program. Proposed objectives achievement: • Preoperative activities • Operative activities

Business strategy

• Product strategy • Business location • Price strategy • Communication strategy • Radio and television spots • Social networks • Web campaigns 2.0 • Installment plan • Sales force • Distribution channels

SWOT Analysis

• Strengths. It refers to the characteristics that make the enterprise unique and different from its competitors • Opportunities. The marketing demands and how his business will satisfy necessities • Weaknesses • Threats

Marketing analysis

c) The competence

b) Clients Indicating which are their reasons and purchase habits: • Who will buy the product or service? • Are the clients’ men or women?

a) Situation and marketing evolution • Geographical location • Seasonal

Business presentation or description

a) origin and project evolution b) promoter team c) the idea / product and service d) mission e) vision f) values g) competitive advantages h) commitment i) competences j) character

Cover and table of contents

• Cover there are included the data form the enterprise • Table of contents or index the sections of the business plan are detailed

GENERAL INFORMATION ON BUSINESS PLAN

MYTHS

• The most important is the idea • it is difficult to do it • it is boring • it is not really necessary • it has to be written just once • Somebody might steal your idea • You are the only one who knows how do it

ADVANTAGES

• What do you want to do and how • if indicates the most important areas to control • It allows to identify necessities or anticipate certain problems • Rational use of resources

CHARACTERISTICS

• it helps to compile all the information needed for the business valuation • determine the business nature, the enterprise objectives, and the necessary action for the previews objectives achievement • it is a document that should guide the business owner through the decisions that should be made in his business

CONCEPT

A business plan combines an academic work analysis of an activity, and a sale document, you can transmit the enthusiasm for facing a challenge. It is a formal and written document that follows a logic, progressive, coherent and oriented to action using the available resources that the organization has.