Australian running shoes industry

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Chapter 4:Managing marketing information to gain customer insights

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8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

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Australian running shoes industry

competitor

Puma

one of the brand leaders

manufacturer

Bloch

betts group

baxter's boots

aquila shoes

supplier

running warehouse Australia

Pan Brothers

IDEA Ltd

marketing broker/intermediaries

retailers (stores)

The Athlete's foot

rebel

footlocker

wholesalers

ASICS

new balance

Adidas

Nike

online store (E commerce)

Active feet

Wiggles

runner shop

JD sports

customer

needs and wants

work purposes

jogger

professional occasion

fashion style

stylish

sports

casual

vintage

gender

non-binary

female

male

age

golden age (46-80)

upper age (21-45)

middle age (13-21)

low age (0-12)