Merchandising

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Merchandising

How can you measure their effectiveness?

Encouraging merchandisers to log sales and marketing data as it comes in allows your team to have a constant stream of communication

Using real time data analytics to take a data driven approach to merchandising.

Merchandising Best Practices

Monitoring Competition Keeping an eye on your competition is necessary to remain relevant in the market.

Ensuring Retailer Compliance With so many different products populating store shelves, sometimes retailers are understandably less concerned with perfect product presentation than they are with sales and profit.

Staying On Top of Orders Out-of-stocks result in a direct loss of brand loyalty and equity, and encourage shoppers to reach for competitors' products, Procter & Gamble found.

Properly Merchandising Shelves A clean, well-stocked shelf will look more appealing to customers than a unkempt, nearly empty shelf.

Collecting and Analyzing Merchandising

Observational Data.

Sales data

Activity data

Retail execution

Visual merchandising :

Some examples of visual merchandising displays include window displays, POP displays, and cross-merchandising displays.

Visually attract the consumer

Capture the attention of consumers

Merchandising Audits

Answers questions such as

Which retailers do I need to check in with more often to ensure retailer compliance?

Where am I selling the most of which products?

What displays are most appealing to my audience?

It will be carried out periodically to have the product constantly available

They measure the quality of the displays in the retailers you sell to and help identify successes and areas for improvement

Official report on retailer compliance and rep efficiency.

Responsibilities of the merchant

• Analyzing sales data - reporting growth, expansion, and change in markets

• Gathering information on market trends and customers’ reactions to products

• Maintaining inventory of products

• Creating and organizing promotions and advertising campaigns

• Ensuring retailer compliance with merchandising strategies

• Collaborating with suppliers, manufacturers, and retailers to ensure proper execution of merchandising plans

The best way to present products or services to our customers where the various trends are analyzed to capture the full attention of customers or buyers

Who Does Merchandising?

Manufacturers among others

Retailers

Cosmetic brands

Beer brands

Products groceries