PRODUCT DEVELOPMENT
The globalization of health and wellness tourism products.
for dedicated health tourists
refer health resort @ destination that can offer extremely diverse range of products
suggestion for globalization
effect ?
hard to them to compete in the international market for wellness visitors
problem ?
architecture different, but the facilities and services levels are similar
difficult to compete with similar historic spas elsewhere
eg : promoting unique physical resources
there needs to be same differentiation of destinations on a national level, especially if they are trying to market themselves specifically as health, spa or wellness
spas offer cosmetic and beauty treatments
medidal / surgical tourism
eg: India , Thailand
takes place in countries which are perceived as being as being cheaper than the tourists own country
product can include national & regional assets and resources
indigenous and local traditions & treatments
seas
mountain chains
mineral waters
what it means ?
the proliferation of spa and wellness hotel development around the world
toward an integrated approach to health and wellness product development
Austria & Germany
offer the whole range of facilities
Asia
offer beauty and fitness facilities and caters for visitors
they often had more spiritual dimension
Eg: Yoga , Tai Chi
Western Europe
focus traditionally been on physical and medical wellness
spa are becoming more multi functional, holistic retreat attempt to provide visitors with the whole spectrum of wellness activities
categorization of holistic retreat products
personal development
new age
expressing
creative
healing
spiritual
mental
medicional
therapeutic
physical
Holistic Tourism
tourism that provides the visitor with a range of activities of treatments which are aimed at developing, maintaining and improving the body-mind spirit.
