product development

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Hotel The Monmanee (Scanning)

luonut humaeroh oktania

math differentiation

luonut Lorraine Douglass

RULES OF DIFFERENTIATION

luonut John Kelabu

English as a Global Language

luonut Luis Angel Sanchez Luna

PRODUCT DEVELOPMENT

The globalization of health and wellness tourism products.

for dedicated health tourists

refer health resort @ destination that can offer extremely diverse range of products

suggestion for globalization

effect ?

hard to them to compete in the international market for wellness visitors

problem ?

architecture different, but the facilities and services levels are similar

difficult to compete with similar historic spas elsewhere

eg : promoting unique physical resources

there needs to be same differentiation of destinations on a national level, especially if they are trying to market themselves specifically as health, spa or wellness

spas offer cosmetic and beauty treatments

medidal / surgical tourism

eg: India , Thailand

takes place in countries which are perceived as being as being cheaper than the tourists own country

product can include national & regional assets and resources

indigenous and local traditions & treatments

seas

mountain chains

mineral waters

what it means ?

the proliferation of spa and wellness hotel development around the world

toward an integrated approach to health and wellness product development

Austria & Germany

offer the whole range of facilities

Asia

offer beauty and fitness facilities and caters for visitors

they often had more spiritual dimension

Eg: Yoga , Tai Chi

Western Europe

focus traditionally been on physical and medical wellness

spa are becoming more multi functional, holistic retreat attempt to provide visitors with the whole spectrum of wellness activities

categorization of holistic retreat products

personal development

new age

expressing

creative

healing

spiritual

mental

medicional

therapeutic

physical

Holistic Tourism

tourism that provides the visitor with a range of activities of treatments which are aimed at developing, maintaining and improving the body-mind spirit.