RFM Marketing
NPS survey
Defectors
Online booking?
Public calendar-Google?
Open time by stylist
New customer acquisition
Coop
RFM analysis
Eliminate double-entry vs. POS data
How to marry paper to a DB?
You need a computer. Period.
You have to be willing to ask for contact info
You need to match visit dates/times, services, stylists, and $ spent to the DB.
Identify Customers
In-store
SMS messaging?
Phone #
Street address
Website
Email address