Категории: Все - marketing - data - contact - acquisition

по Harald Conradi 16 лет назад

269

RFM Marketing

For businesses aiming to enhance their customer acquisition strategies, integrating technology is paramount. Utilizing RFM (Recency, Frequency, Monetary) analysis helps in identifying key customer behaviors and patterns, laying the groundwork for targeted marketing efforts.

RFM Marketing

RFM Marketing

NPS survey

Defectors

Online booking?

Public calendar-Google?
Open time by stylist

New customer acquisition

Coop

RFM analysis

Eliminate double-entry vs. POS data
How to marry paper to a DB?

You need a computer. Period.

You have to be willing to ask for contact info

You need to match visit dates/times, services, stylists, and $ spent to the DB.

Identify Customers

In-store
SMS messaging?
Phone #
Street address
Website
Email address