Categorieën: Alle - marketing - competitors - audit - analysis

door Юля Корнилова 2 jaren geleden

71

Strategic marketing

Developing a strategic plan for a company involves a comprehensive approach that includes various types of analysis and audits. An internal audit helps identify the strengths and weaknesses of the organization, while an external audit examines competitors and market trends to identify opportunities and threats.

Strategic marketing

develop your brand

Strategic marketing

A noun is a word that functions as the name of some specific thing or set of things, such as living creatures, objects, places, actions, qualities, states of existence, or ideas.

Strategic plan

8) expenditures and budget
7) timetable
6) risk assessment
5) selling plan
4) marketing mix
3) the positioning of products
2) Target market
1) Objective

Different analysis

external audit
leads to the opportinities/ threats analysis
competitors
market trends
market research
other analysis
organisational issues
product life-cycle
financial analysis
Internal audit
competitive position
special advantages
customers, services
leads to the strengths/weakness analysis

Why do we need this?

to develop the strategic plan for the company

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