The New Rules of Marketing and PR by David Meerman Scott

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The New Rules of Marketing and PR by David Meerman Scott

Publish your press releases through a distribution service

Press release

reach

Hundreds of Websites

Industry Web sites

Trade

Is will be sent to the online news services

Many others

Lycos

Google

Yahoo

Simultaneously, publish your press releases to your Web site

Find appropriate and readily findable section

Press section

Media room

Optimize your press releases for searching and for browsing

The second way

browsability

Answering any questions

Provides valuable information

It allows users to “stumble” information

The first way

Optimize content

People use content is to answer questions

To bypass the media, think like they do

Act like a purveyors of

Content

Identify and define target audiences

Think like a publisher with

Considered question like

And others

What are their motivations?

How do I reach them?

Who are my readers?

Design of deliver that content

Mechanics

Content strategy

Reach your buyers directly

Publishing

Make use of

Magazines

Newspaper

Media

Create press releases

Contact

Promotions

Information