Cristhian David González
The New Rules of Marketing and PR by David Meerman Scott
Publish your press releases through a distribution service
Press release
reach
Hundreds of Websites
Industry Web sites
Trade
Is will be sent to the online news services
Many others
Lycos
Google
Yahoo
Simultaneously, publish your press releases to your Web site
Find appropriate and readily findable section
Press section
Media room
Optimize your press releases for searching and for browsing
The second way
browsability
Answering any questions
Provides valuable information
It allows users to “stumble” information
The first way
Optimize content
People use content is to answer questions
To bypass the media, think like they do
Act like a purveyors of
Content
Identify and define target audiences
Think like a publisher with
Considered question like
And others
What are their motivations?
How do I reach them?
Who are my readers?
Design of deliver that content
Mechanics
Content strategy
Reach your buyers directly
Publishing
Make use of
Magazines
Newspaper
Media
Create press releases
Contact
Promotions
Information
