Kategorier: Alle - digital - social - collaboration - luxury

av Gemma Ball 11 år siden

660

Bentley IMC Map

A notable campaign aims to bridge the gap between Bentley and a younger, fashion-forward Asian audience by aligning with luxury fashion and establishing long-term relationships. Key strategies include a strong digital presence and a series of offline initiatives.

Bentley IMC Map

CAMPAIGN OBJECTIVES: - Connect with a younger audience - Align Bentley with Asian luxury fashion consumer - Build long-term relationships - Strengthen and unify digital presence across East and Southeast Asia

PRODUCT COLLABORATION: Men's & Women's Driving Shoe Collections

The Mulsanne Driver - Premium Model - Fully customisable

The Bentley Driver - Standard Model - Set colourway/fabric