Fases de la acción tóxica
Type in the name of your organization and press Enter.
TOXICOCINÉTICA
The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
Circulación
Describe exactly what customers will buy, how they will buy it, how it will be provided or delivered, and how it will be supported after purchase.
Think about:
- The selection and decision process
- Ordering and payment
- Delivery of real or virtual goods
- Access to real or virtual services
Órgano blanco
What campaigns are you planning to publicize your product or service? Examples include:
- Press releases
- Special offers
- A promotional series of advertisements
- A launch event or open day
- A competition or prize draw
Vía de entrada
List the ways that you can reach your market segments. Examples include:
- Retail locations, your own or others
- Direct sales representatives
- Online presence
- Email, SMS and telephone calling
- Newsletters and leaflets
- Social media and word of mouth
- Shows and exhibitions
- Press coverage and reviews
- Advertising in newspapers, radio, television or specialist publications
Toxico libre o unido a proteínas
Add a description of your market research.
What market research have you done to identify the best routes to market for your particular segment?
- Where is the best place for your target segment to find you?
- Where is the best place for you to find your target segment?
EXPOSICIÓN A UN AGENTE QUÍMICO
How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
Sin cambios
- What new staff will be needed?
- What skills and knowledge are needed?
- Will you be able to retrain existing staff?
- Can you recruit the right people?
- Are you expecting the investors to bring expertise and resources?
Add staff, knowledge or skills.
Metabolitos
- What new things need to be designed and developed to deliver this opportunity?
- Are these new developments or enhancements of existing products and services?
- Will they involve research and prototypes?
Add a development project.
Process
What new processes will you need to establish? Do you need to change existing processes?
Processes include:
- Leadership and strategy
- Design and development
- Production & delivery
- Marketing and sales
- Financial and administrative
- Customer service and support
Add a process.
Tóxico libre
Acumulación
What new equipment and tools will you need? Will you replace old ones, or extend your capacity?
Add capital equipment.
Tóxico Ligado
How will your facilities need to change to implement your plan?
Will you need new premises or changes to existing premises?
Add a facility.
FASE TOXICODINÁMICA
If you win the investment or support that you need, where will you start?
Efecto tóxico
Risk
- How will you manage risk in your plan? What could go wrong?
- How are you planning to reduce the chances of a problem occurring?
- How are you planning to reduce the impact if it does?
Add a risk.
Interacción tóxico-receptor
Next step
- What are the next steps in your plan?
- If you win support, where will you begin?
- If you don't, what is your backup plan?
Add the next step.
FASE TOXICOCINÉTICA
You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.
Eliminación
Los dos principales órganos de eliminación de fármacos son el hígado y el riñón. En el pa-ciente intoxicado lo es también el tracto gas-trointestinal.
Your breakeven analysis should show the minimum level of achievement that is still survivable. If operations go below breakeven, then you will need to take evasive action. Make forecasts for:
- Survival-level costs and expenses
- What could be delayed or dropped from the plan to reduce costs
- Worst cases for implementation delays and cost overruns
- Minimum sales performance
Bioacumulación
Es el proceso de acumulación de sustancias químicas en organismos vivos de forma que estos alcanzan concentraciones más elevadas que las concentraciones en su medio o en los alimentos.
Your profit and loss (or income) forecasts should detail where, when and how profitability will be achieved.
Add a highlight from your Profit and Loss forecast.
Consider making forecasts for year 1, year 2 and year 3 of your plan.
Transformaciones químicas en la estructura original por acción de procesos metabólicos microsomales o no microsomales.
How will your balance sheet change as a result of this initiative?
- What new assets will you gain?
- What liabilities will you take on?
- How will the ownership of equity change?
Add a key point from the balance sheet forecast.
Distribución
Es el mecanismo mediante el cual el tóxico llega a su sitio de acción. Depende de mecanismos tanto de la sustancia como del organismo
How will your costs base change as a result of your initiatives? Think about:
- Changes in fixed costs and overheads
- Changes in variable costs with volume
- Changes in variable costs with better equipment, better processes or better product design
- Changes in materials costs with volume
Add a key point from the costs forecast.
Es el transporte de una sustancia (translocación) a través de las membranas y compartimientos del medio exterior al lecho vascular.
How will sales increase as a result of your initiatives? Think about:
- Increased sales volume
- Increased average value of sales
- Increased sales to existing customers
- Opening up new markets and segments
Add a key point from the sales forecast.
FASE DE LA EXPOSICIÓN
It must be clear to investors what you are asking for, when you need it and when & how it will be repaid - in short, what value they will get for their investment.
Disponibilidad química en el ambiente
Excreción
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
Eliminación por tracto gastrointestinal
no absorción del toxico ingerido
Add an organization that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing or addressing their problem in a completely different way.
Strategies
Strategy
How will you compete effectively?
Add an element of your competitive strategy. Think about:
- Outperforming them on their strengths
- Outperforming them on their weaknesses
- Having a better value proposition
- Being different and difficult to compare
- Offering additional benefits
- Offering a better customer experience
Weaknesses
Weakness
What do the competitors do that is less attractive than your product or service?
Do they have:
- Higher pricing?
- Lower performance or unreliability?
- A complex proposition that is difficult to understand?
- A poor reputation for value?
- Poor customer service?
- An inconvenient location?
Excreción Intestinal
Strength
What do the competitors do that is more attractive than your product or service?
Do they have:
- Better pricing or total cost of ownership?
- A more up-to-date design?
- Better performance and reliability?
- A good brand name and reputation?
- Good customer service?
- Additional benefits?
Excreción Biliar
Describe the competing product or service
- Do they compete with you now or will they compete with you in the future?
- What do they provide that competes with you?
- Does it directly compete, or offer an alternative way to solve the problem?
Eliminación por vía renal
Los agentes tóxicos polares son hidrosolubles
Who are your customers? Add a target customer segment. Groupings might include:
- ... by industry or trade
- ... by speciality or job role
- ... by region or locality
- ... by knowledge, concern, interest or need
- ... by demographic (e.g. age, gender, education, income)
Reabsorción tubular pasiva
Solutions
What solutions are you offering for customers in this segment? What value do you create for them?
Add a solution.
Ph del medio
Needs
What are the needs and interests of the customers in this segment? What do they value? How do they select their purchases?
Add a customer need.
Concentración de agente toxico en plasma
Pain points
What problems and pain points do the customers in this segment face?
Add a pain point.
Gasto cardiaco
Profile
What is the characteristic of the customers in this segment?
How do you identify your potential customers?
Add a characteristic of the future customer.
Filtración Glomerular
Size
What is the estimated size and value of this segment?
What proportion of the segment is potential customer for you, taking into account competitors, market maturity and demand?
Otras vías de eliminación
Líquido cerebro espinal; leche sudor y saliva
What market position are you aiming at?
Think about:
- What segment you target
- How you compete
- Your 'brand values' - what you are known for
- Your visibility in the market
- How your competitors regard you
- How your positioning needs to change
Vías Respiratorias, Renal y Biliar
About the industry
Add some key points about the industry you are working in.
- What industry sector are you competing in?
- What are the characteristics of this sector?
- What kind of changes or trends are happening?
- What are the driving forces for change?
- Which parts are growing or shrinking?
Biotransformación
Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?
Membrana celular, receptores específicos
Endocelular y acción sobre el ribosoma
Where do you want to be in 5 years?
Where would you like to be in terms of:
- Company size, turnover and profitability?
- Financial strength and independence?
- Structure and ownership?
- Market leadership and reputation?
- Competitiveness?
- Core skills and capabilities?
- Positioning for an exit strategy?
aumento de la polaridad
hidrosolubles
Where do you want to be in 12 months? Where would you like to be in terms of:
- Turnover and profit or loss?
- Customer base and sales pipeline?
- Customer satisfaction levels?
- Market ownership?
- Staff, skills and technologies?
- Equipment and delivery capabilities?
- Consolidation and risk exposure?
Acción final
oxígeno al tóxico invasor
Add a key point about your Unique Selling Point. Your USP is what will lead marketing, and help customers to choose you over alternatives. In comparison to the alternatives, why will your product or service...
- ... be different?
- ... be desirable?
- ... be better value for customers?
- ... be better performing?
- ... be more accessible or convenient?
- ... offer a better experience?
- ... solve the customer's problems better?
- ... have easily understood benefits?
- ... fit in with the customer's typical behaviour, without needing them to change it?
Fase II o Síntesis
Conjugación Glucurónica, sulfo,etc
Add a key point about your strategy.
How does this opportunity...
- ... address your current weaknesses and challenges?
- ... exploit your capabilities and strengths, and build new ones?
- ... reduce future threats and competition?
- ... fit it with credible forecasts and trends?
- ... strengthen relationships and reputations?
- ... create value for your customers and investors?
Fase I o Presíntesis
oxidación, reducción, hidrólisis
Add a key point about the opportunity that you are pursuing.
- What do you plan to do? What product or service will you offer?
- Why does it need doing?
- Why is there a gap in the market?
- Has it been tried before? What happened?
- Why are you best placed to pursue it?
Distribución y Almacenamiento
Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?
Barrera hematoencefálica
Liposoluble
Add some information about the values and principles of your company.
- Do you actively promote principles such as professionalism, respect, communication, leadership, accountability and trust?
- Do you deal with any ethical issues in your organization? Do you observe any codes of conduct?
- Do you place emphasis on high quality, or on affordable cost?
- How important are innovation and risk in your market and company?
Proteínas plasmáticas, Hígado y Riñón
Tejido adiposo, Tejido Óseo
Add some information about your successes and achievements. Think about:
- Significant orders placed
- High profile customers you have won
- Innovative 'firsts'
- Case studies
- Awards, endorsements and recognition
- Accreditation, such as certification to ISO standards
- Patents and rights held
Transporte
Proteínas plasmáticas, eritrocitos. libre en plasma
Add some information about important partnerships. Think about:
- Organisations you have partnered with
- The strategic advantages of relationships
- What dependencies you have on other partners
- Participation in industry associations
- Independent professional advisors and coaches
Almacenamiento
forma inerte
Who are the key members of your management team, and what are their skills and experience?
Organismo
permeabilidad del endotelio
Summarize the record of your credit history.
- Does your company have a good credit history?
- Can you negotiate favorable terms with suppliers?
- Poor payment terms (such as cash with order) can affect cash flow while building up a new business.
PH de los líquidos corporales
Add some information about your current profitability.
For example:
- Turnover in last 12 months
- Profitability in last 12 months
- Order pipeline
circulación sanguínea regional
Add some information about the current shareholding.
How much have the current owners invested in the business?
Gasto cardíaco
Add some information about the capital finance situation at your company.
- Who owns your company? Are you part owned by anyone else?
- Do you have shareholders?
- How would the shareholding change with financial support for this business plan?
Tropismo
Add some information about the regulatory environment that affects your company. Apart from company law, what other regulations apply to your sector? Consider:
- Bodies or associations with a code of conduct
- Privacy and data protection
- Insurance requirements
- Health & safety
- Professional training standards
- Equality and opportunity regulations
- Working with vulnerable groups
Tóxico
grado de unión a las proteínas plasmáticas
Add some information about the governance of your organization.
- How are you governed and managed?
- Do you have a board of directors?
- Who is accountable to the owners?
- Who takes the key decisions?
Ácidos y bases, Reacción covalente, alkilantes, radicales libres libres
What is the legal status of your organization? Are you a sole trader, a limited company with shareholders, or a non-profit?
Absorción
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
Propiedades fisicoquímicas
INTESTINO
List the benefits that will come from pursuing this opportunity. Include:
- Profitability
- Payback timescales
- Customer benefits
- Strategic benefits
Distancia de translocación
PIEL
List the financial aid and other support that you are seeking, so that you can take advantage of this opportunity.
Fagocitosis y pinocitosis
ALVEOLO
Briefly summarise the opportunity that your plan describes, and why it is strategic for your company.
Difusión facilitada
hidrolisis
Add the key points about the track record of your team and your capabilities.
Transporte activo
coeficiente de partición
Add short descriptions of the key products and services which bring your mission to life and are making it happen.
Difusión pasiva
volatilidad
Summarise the value and the difference that your organization aims to create. Mission statements are more useful if they describe the difference that you want to make to your customer's lives, rather than what you want to achieve personally. Your mission statement should directly influence strategic decisions.
Acumulación a los tejidos
Your business plan is a commercially sensitive document and you may wish to add a confidentiality statement (or non-disclosure agreement) at the front of the document.
Type in or attach your statement of confidentiality
Afinidad a proteínas, coeficiente de tipo hidrosoluble, fijación selectiva por afinidad química
