METODO EXPERIMENTAL
Control de las variables extrañas
How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
Control estadístico
- What materials and services will you need from suppliers?
- Who will you need to partner with to make the most of the opportunity?
- Will you depend entirely on them, or do you have alternatives?
Add a supplier or partner.
Contrabalanceo
Balanceo
Estableciendo grupos homogéneos en dicha variable
- What new staff will be needed?
- What skills and knowledge are needed?
- Will you be able to retrain existing staff?
- Can you recruit the right people?
- Are you expecting the investors to bring expertise and resources?
Add staff, knowledge or skills.
Bloqueo
Eliminar variables extrañas
Emparejamiento de los sujetos
Se escogerían sujetos con una característica común
Establecer parejas de sujetos
What new processes will you need to establish? Do you need to change existing processes?
Processes include:
- Leadership and strategy
- Design and development
- Production & delivery
- Marketing and sales
- Financial and administrative
- Customer service and support
Add a process.
Mantenimiento constante de variables extrañas
Tratar de controlarla en la mayor medida posible
Si no nos es posible eliminar la variable extraña
What new equipment and tools will you need? Will you replace old ones, or extend your capacity?
Add capital equipment.
Aleatorización
El azar distribuya de manera similar por los grupos y se eliminen las grandes diferencias en las variables desconocidas, dando lugar a grupos homogéneos en ese aspecto
Es el procedimiento más importante
How will your facilities need to change to implement your plan?
Will you need new premises or changes to existing premises?
Add a facility.
Diseños más corrientes de enfoque experimental en investigación educativa
Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?
DISEÑO CUASIEXPERIMENTALES
Es un diseño que no es completamente experimental
Where do you want to be in 12 months? Where would you like to be in terms of:
- Turnover and profit or loss?
- Customer base and sales pipeline?
- Customer satisfaction levels?
- Market ownership?
- Staff, skills and technologies?
- Equipment and delivery capabilities?
- Consolidation and risk exposure?
DISEÑOS PROPIAMENTE EXPERIMENTALES
Diseño Solomon
Diseño de pretest-posttest con grupo control (dentro de diseños bivalentes)
Diseño sólo de posttest con grupo control (dentro de diseños bivalentes)
Add a key point about your Unique Selling Point. Your USP is what will lead marketing, and help customers to choose you over alternatives. In comparison to the alternatives, why will your product or service...
- ... be different?
- ... be desirable?
- ... be better value for customers?
- ... be better performing?
- ... be more accessible or convenient?
- ... offer a better experience?
- ... solve the customer's problems better?
- ... have easily understood benefits?
- ... fit in with the customer's typical behaviour, without needing them to change it?
DISEÑOS PREEXPERIMENTALES
Diseño de sólo posttest con dos grupos no equivalentes
Este diseño se asemeja al diseño de sólo posttest con un grupo, aunque la diferencia es que en este caso hay un grupo control que no recibe tratamiento.
Diseño de pretest-posttest con un grupo
Aquí el investigador puede obtener una medida del cambio, pero no puede comprobar hipótesis alternativas.
Diseño de sólo posttest con un grupo
Add a key point about your strategy.
How does this opportunity...
- ... address your current weaknesses and challenges?
- ... exploit your capabilities and strengths, and build new ones?
- ... reduce future threats and competition?
- ... fit it with credible forecasts and trends?
- ... strengthen relationships and reputations?
- ... create value for your customers and investors?
El investigador proporciona un tratamiento y a continuación hace una observación
La validez de los experimentos
Amenazas para la validez externa
-Fracaso al describir explícitamente las variables independientes
-Falta de representatividad de las poblaciones disponibles
-Efecto Hawthorne
-Operacionalización inadecuada de las variables dependientes
-Sensibilización a las condiciones experimentales
-Efectos de interaccion de factores extraños y tratamientos experimentales
Amenazas para la validez interna
Add a key point about the opportunity that you are pursuing.
- What do you plan to do? What product or service will you offer?
- Why does it need doing?
- Why is there a gap in the market?
- Has it been tried before? What happened?
- Why are you best placed to pursue it?
-Historia
-Testing
-Instrumentación
-Difusión del tratamiento
-Influencia del experimentador
-Mortalidad
-Maduración
Limitaciones de la investigación del enfoque experimental
-Limitaciones derivadas del objeto
-Limitaciones de tipo moral
Subtopic
-Limitaciones en la medida
-Limitaciones de tipo ambiental
VARIABLES
Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?
Variables independientes
Es la causa del fenómeno estudiado
What is the legal status of your organization? Are you a sole trader, a limited company with shareholders, or a non-profit?
Variables contaminantes
Suma ciertos efectos a los de la variable independiente, que se introduce en la investigación de manera inesperada y sin la voluntad del investigador, provocando la modificación de los resultados y la pérdida de fiabilidad de los mismos.
Who are the key members of your management team, and what are their skills and experience?
Variables controladas
Las variables relevantes han de estar totalmente controladas, mientras que el resto deben estar igualadas para evitar que influyan en el resultado de nuestro experimento y que se conviertan en variables contaminantes.
Add some information about the capital finance situation at your company.
- Who owns your company? Are you part owned by anyone else?
- Do you have shareholders?
- How would the shareholding change with financial support for this business plan?
Variables dependientes
Será aquello que debemos observar, lo que tendremos que medir y aquello que nos facilitará la información que tener en cuenta
Add some information about the regulatory environment that affects your company. Apart from company law, what other regulations apply to your sector? Consider:
- Bodies or associations with a code of conduct
- Privacy and data protection
- Insurance requirements
- Health & safety
- Professional training standards
- Equality and opportunity regulations
- Working with vulnerable groups
Topic principal
CARACTERISTICAS
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
Diseño que permita un control máximo de variables extrañas
Uso de estadística inferencial
Medición de cada variable dependiente
Manipulación directa de una variable independiente
Comparación de dos o más grupos o conjuntos de condiciones
Equivalencia estadística de sujetos en diversos grupos normalmente formados al azar
¿QUE ES?
Your business plan is a commercially sensitive document and you may wish to add a confidentiality statement (or non-disclosure agreement) at the front of the document.
Type in or attach your statement of confidentiality
Un experimento consiste en hacer un cambio en el valor de una variable (variable independiente) y observar su efecto en otra variable (variable dependiente).
PASOS
You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.
Elaboración de conclusiones
Recogida y análisis de datos
Realización de un diseño adecuado a la hipótesi
Formulación de hipótesis
Planteamiento de un problema de conocimiento
