Kategorier: Alle - layout - product - display - merchandising

av Arleen Johanna Huertas 3 år siden

228

Planimetry

Effective store planning is crucial for attracting customers and encouraging purchases. Key elements include traffic flow, floor space allocation, and product placement. Traffic flow refers to how customers move through the store, while floor space should harmonize the store'

Planimetry

Planimetry

Use this mind map structure to discover unseen connections, generate new ideas and reach a better understanding of any given subject.

Traffic flow

This design facilitates impulse buying but in the other hand This layout is costly to design construct and maintain
Loop or racetrack layout is useful for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.

Free Flow-layout

Free Flow-layouts are very flexible; they create an informal and friendly environment. Their purpose is to differentiate merchandise items, product categories and departments.

Conclusion

In the conclusion you should have a brief summary of your key points.

Summary
Influences the customer's purchase decision
Promotes sales to customers.
It helps to have a clearer picture of what you want to project in the exhibitions.

Store Planning

It is important that the store’s layout and general appearance work together to attract customers and motivate them to buy.
Traffic flow: This factor refers to the customer’s tracking through the store.
Product placemen: refers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal considerations.
Floor space: This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes

Visual Merchandising

Is a tool to achieve sales, targets and enhance merchandise on the floor. Also, it is a mechanism to communicate with customers and influence their decisions to buy. Visual Merchandise uses season based displays to introduce new arrivals to coustomers, thus increasing conversions through a planned and systematic approach by displaying stock available

Objetives

The key points are the arguments which will support your thesis. These can be agreeing arguments or disagreeing arguments too, in each case they need to reflect on the main idea.

A way to protect the stock from further damage caused by constant movement.
The target of planimetry is to create an effective display to catch the costumer’s attention

Definition

Goals

In the introduction you should state the ideas what you want to defend along the essay.

Planimetry is a measuring instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps.