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Se preparan los pedidos, se despachan al cliente final, se gestiona la entrega, la retroalimentación y las posibles devoluciones.
This is the stage where you want all your customers to achieve. They will promote the product as being satisfied.
The touchpoint represents each customer's step throughout its journey to the final goal (Advocacy).
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Se almacenan los productos de forma ordenada, se actualizan inventarios y se controlan existencias para su disponibilidad.
The journey doesn't end with the purchase. At this stage, you can consider follow-up, support service, etc.
Se reciben los productos, se verifican en cantidad y calidad, y se da entrada formal al inventario.
This is the moment when the lead becomes the client, and the purchase is made. Here focus on the purchase cycle and break it down to identify the touchpoints.
Se formalizan los acuerdos de compra, se inicia la producción del producto y se coordina el transporte desde el proveedor.
This is the point where the lead starts to consider purchasing from your brand. Here you can consider the following small steps: reading reviews, checking the price, comparing it with other competitors, etc.
En esta fase se anticipan las necesidades del mercado, se planifica la adquisición de productos y se establecen las bases para la selección de proveedores.
The customer journey map is a visual storyline containing the stages a customer has, from the first interaction with your brand to the moment when it becomes a loyal customer or even an ambassador.
Follow each stage and add the corresponding touchpoints.