Kategorier: Alle - compensation - communication - satisfaction - strategy

av Laura Santos 5 år siden

204

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence From Chinese Mobile Phone Markets

The study investigates how service recovery efforts influence customer satisfaction in the Chinese mobile phone market. By examining various strategies such as quality improvement, effective communication, compensations, and apologies, the research aims to understand the dynamic effects of these interventions.

Quantifying the Dynamic Effects of
Service Recovery on Customer
Satisfaction: Evidence From Chinese
Mobile Phone Markets

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence From Chinese Mobile Phone Markets

the degree of improvement in providing quality mobile phone voice services to customers

apology

behavior of requests for forgiveness
STRATEGIES
COMPENSATIONS
COMMUNICATIONS
QUALITY IMPROVEMENT
APOLOGY
estregies
hypotheses 1
Short decay
Long decay
Hypotheses

total cost of media spending that is used by the CM company

Communications strategy

Customer satisfaction

overall satisfaction evaluation of the mobile voice service of the CM company.

MODELS

IRF
you'll come up with original ideas
BAYESIAN METHOD
VAR