Strong corporate culture

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Newbies Collection Start your Journey in DMLT@SAP (under construction / updated March 2021)

Ved Laupp Laupp

Characteristics of Culture

Ved Clariza Lazo

CUSTOMS AND TRADITIONS

Ved María Camila Contreras

Section 3: Market Failures and Externalities

Ved Brian Cox

Strong corporate culture

Dominant set of norms

The corporate culture chould be stronger than subcultures.

in companies there are peoplo from many cultures.

Cultural Benefits

Many companies benefiting from the positive effects of corporate culture included.

Cultural categories

Sonnenfeld, 1988

The fortress

The baseball team

The academy

The club

Goffee and Jones’ (1996

Levels of sociability, solidarity.

networked, mercenary, fragmented and communal

Very important topic in companies