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Works Cited

Cradle to Cradle: https://c2ccertified.org/certified-products/pureology-hair-care

P&G's Greenwashing Issue: https://www.nrdc.org/bio/shelley-vinyard/deflect-distract-ignore-pgs-greenwashing-continues

P&G Environmental Information: https://www.reuters.com/sustainability/pg-drops-forest-pledge-drawing-ire-green-groups-investors-2023-07-26/#:~:text=The%20Natural%20Resources%20Defense%20Council,rigorous%20compliance%20mechanisms%20in%20place.

Pureology Materials: https://www.pureology.com/about/discover.html#:~:text=Our%20exclusive%20formulas%20gently%20cleanse,of%20corn%2C%20coconut%20and%20sugar.

Pureology: https://www.pureology.com/

Procter & Gamble

Product Overview: P&G is a manufacturer and marketer of consumer goods. The company's products include shampoo, conditioner, toothbrushes, toothpaste, etc. P&G is infamous for being accused of greenwashing and using ocean plastics in various products.

P&G shampoo and hair care harms the environment due to the excess amount of plastic and lack of biodegradability.

From various shampoo bottle brands such as Head and Shoulders from different brands, out of the 91% of plastic that's thrown away, about 12% is burned, and 79% is tossed into landfills or the environment.

The company sells its products through grocery stores, membership club stores, beauty stores, high-frequency stores, online channels, pharmacies, drug stores and department stores. It has businesses across Asia-Pacific, Europe, the Middle East, Africa, and the Americas.

The price points of P&G products range from a high of $178, with a low of $156, with a median range of $167.

P&G also works to ensure that 100% of their paper packaging is either recycled content or 3rd party certified virgin fiber.

Manufacturing operations are based in Mexico, Canada, and the United States. Average Procter & Gamble hourly pay ranges from approximately $18.42 per hour for Production Associate to $25.98 per hour for Technician.

Venus is made with 30% recycled plastic and uses fully recyclable packaging. Moreover, the liquid-detergent bottle by our brand Ariel is recyclable. Further, the brands Ariel and Tide continue to be phosphate free.

P&G relies on virgin forest fiber, meaning they cut down century-old trees to make into tissues that will be used once and flushed away forever. Also, they have made no commitment to stop sourcing from primary forests. P&G’s entrenchment in unsustainable forest sourcing practices has been an ongoing cause of concern to the company’s shareholders.

The Procter & Gamble Manufacturing Company produces branded consumer products. The Company manufactures a wide variety of consumer goods including beauty and grooming supplies, household care items, soap, and detergents.

Raw Materials: P&G openly admit to not having completely natural raw materials as they state on their website, "Some people believe natural product ingredients are safer to use than man-made, synthetic ones. The reality is that it’s not that simple; both natural and synthetic ingredients have a safe range and an unsafe range. Even basics like sunlight, oxygen, and water have safety limits."

P &G products are also transported through cars, planes, trucks, etc., but the main problem with the company is due to its size, there are various warehouses for different products all in the same town. This means that if a customer purchases these two different products, the distributer will have to travel to both warehouses to pick up the products.

P&G comes up a few times as a greenwashing culprit for their use of ocean plastic in their Head & Shoulders' bottles, and for their refillable bottles. 420mL bottles require a 480ml refilling pouch, which covers just over a single refill per purchase. Shampoo bottles made of HPDE or PET plastic are widely recycled, but the unsustainable plastic of the pouch is not.

P&G admit to having dioxane as a byproduct of production, and to using phosphates, triclosan and triclocarban, phthalates, microbeads and microplastics.

Pureology Hair Care

At the end of Pureology's products life, all of their products share similar fates after they break down or are at the end of their service lives.

All of their products are biodegradable and recyclable, and can be reused over and over again for different purposes. Like mentioned beforehand, Pureology also states that their containers also use biodegradable materials and are made with 95% recyclable materials, so that they are recyclable after use. This also comes with the fact that Pureology doesn't use any plastic for their packaging, which makes the products easier to recycle and to be properly disposed, which makes these products better for the environment.

Pureology states to use sunflower seed extract, a UV Filter, papaya extract, coconut, sugar, and Vitamin E for all of their hair care products.

The markets Pureology sells to are consumers locate inside of the United States. As of now, Pureology does not ship to other countries or locations outside of the US, meaning a smaller market for the company.

Pureology offers their products online on their website, or in retail stores such as Walmart or Target. Pureology ensures that they deliver their products in the least environmentally harmful way, and by using biodegradable and recyclable materials for their packaging to houses and to retail stores. They also have mentioned that they use zero plastic for their packaging, which makes their environmental impact much stronger.

The price points for Pureology range from a price of $30 all the way to $66, with a median price point of $48.

Pureology states that all of their materials inside of the container are sourced from recycled materials located within other products, and that they take the materials found in recycled products and transfer them into their hair care products. Alongside the materials inside of the bottle being recycled, Pureology also states that their containers also use biodegradable materials and are made with 95% recyclable materials, so that they are 100% recyclable after use. By using recycled materials in their products, Pureology has a net positive impact on the environment as they reduce their material usage as they decide to go for what is best for the environment, and is not going with the alternative of what is more convenient and cost effective.

Pureology is manufactured in the United States. As of now, Pureology does not ship internationally and is only being sold in the United States, thereby having a greater environmental footprint as travelling long distances isn't an issue with the company. Within the manufacturing site, workers are subject to fair working conditions, with pay ranging from $15-20/hr.

Pureology claims to combine all of their materials together, without any added harmful chemicals to their products, and is then shipped off with packaging that is made with 100% recyclable fibers. According to Cradle to Cradle, the product has been at least 95% assessed and they found no substances known to cause cancer or reproductive harm.

Pureology is a company that offers many different types of hair care products. The company offers shampoo and conditioner for all hair types, and is accomodating to many audiences. They have a simplistic design on their bottles as well as on their logo, and strives to use the highest quality materials for their products, as well as being environmentally sustainable in the process.