Boston matrix template - Tankekart

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The '''Boston Matrix'' allows you to take a snapshot of an organization's portfolio of products, services, or business units. It mainly helps you decide where to put effort and resources into a portfolio. Keywords: Boston Matrix, organization's portfolio, business units, business resources, business analysis

Boston matrix template

Boston matrix template

This Boston matrix template will help you decide where you will put effort and resources based on the analysis of an organization’s portfolio of products, services, or business units.

The products, services, and business units from a business portfolio are classified into four categories:


They are in a high-growth market and have a high market share and growth rate. They need to invest in them continually.

Cash cows

They are in a low growth market and maintain a significant market share. They do not need a big investment to be sustained.


They are in a low growth market and have a low market share. They will not return the money invested and can bring you losses.

Wild cats

They are in a high growth market and have a low market share. They require significant investment to reach their potential, but sometimes they can fail.

Also, you will have to think about the actions you need to take to balance the matrix.

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