Categorias: Todos - planning - audience - purpose - strategy

por Nik Syahmi 5 anos atrás

194

4-Sheet 1

Developing an effective public information program involves a strategic approach that sets clear and achievable goals. It's crucial to prioritize these goals to ensure they are specific, realistic, time-bound, and measurable.

4-Sheet 1

PLANNING A PUBLIC INFORMATION PROGRAM ( CHAPTER 4)

PLANNING PUBLIC INFORMATION PROGRAM

STRATEGY
SCHEDULING
DETERMINING PROCEDURES & ACTIONS
ESTABLISHING GOALS & PRIORITIES

TIMEBOUND

REALISTIC

ACHIEVABLE

MEASURABLE

SPECIFIC

USER
ORGANIZATIONS & GROUPS
OPINION LEADERS
PRIORITY TARGET AUDIENCE
GENERAL PUBLIC
PURPOSE
CONVINCING
CONTINUITY & REPETITION
ACCOUNTABILITY
HOW TO START
REMIND
PERSUADE
INFLUENCE
INFORM

PLANNING

IMPORTANT
TO PREVENT HAPHAZARD, INEFFECTIVE COMMUNICATION
DEFINE
SYSTEMATIC PROCESSBY GATHERING INFORMATION, ANALYZING & APPLY