Broadcast Television

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Broadcast Television

Government actions of the 1970s shaped TV programming

Public TV: finds it hard to produce material that will catch the fancy of audience members

Family Hour: began in 1975

PTAR: (Prime Time Access Rule) In 1971, The FCC established the PTAR. The purpose was to break the networks monopoly on programming

FIN-SYN: (Financial interest-domestic syndication) was adopted because the FCC thought the networks, which at the time had about 90 percent of the prime-time audience.

NIXON: The organization for public broadcasting set up in 1967

1970s: great effect on broadcast TV

Telecommunication Act of 1996

V-chip: The main TV sets equipment

Must-carry: another law that had an important effect on broadcast TV

Retransmission content

Public broadcasting

more money to produce these shows

Giving permanent funding

because they can advertise

Programming changes of Television (in the last 20 years)

NEW GENRE : Music became popular in the drama genre in 2009

Big jump in popularity in the summer 2000

Reality TV: the genre came to the fore in the 1990s with actual events or some which were bizarre

Newer Technologies of broadcasting

In the late 1940s, when most cities had only one or two TV stations (CBS and NBC)

The network programming was broadcast through local stations.

1948: Tv emerged as a mass medium (number of stations, sets, and audiences all grew more than 4000 percent within one year)

1947: CBS's color system would be a hardship on set owners to buy new sets

1946: Mechanical color system, black-and-white sets on the market by mid-1946